Advertising & Public Relations Courses

Courses of Instruction (ADPR)

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Course Formats
ACE Outcomes
ADPR 191
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 191 may be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
ADPR 207
Communicating to Public AudiencesCrosslisted as ALEC 207
Prereqs:
College of Agricultural Sciences and Natural Resources (CASNR): completion of all CASNR core communications course requirements.
Concepts and techniques of public relations. Skills and theory for relating to government, corporate, and other agricultural public audiences.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 251 is open to non-College of Journalism and Mass Communications majors.
Fundamental concepts and processes underlying integrated marketing communications in a global market place. The discipline’s historical roots and current role of professionals.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Sophomore standing; JOMC 101 or ADPR 251.
Writing assignments require incorporation of research and strategy development, culminating in a creative brief.
Examine client problems and possible solutions and develop and evaluate strategies and tactics for promotional communications.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 1
ADPR 291
Prereqs:
None
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
ADPR 323
Prereqs:
The core of any great advertisement is its concept. This course is for copywriters to find that big idea then execute it by developing copy that effectively promotes the brand. Copywriters will have to write long copy, short copy, scripts for television and radio, and copy for interactive media.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Graphics and design of advertising. Principles and techniques of typography, layout and design, computer graphics, and production methods. Develop strategies and design ads for various media using industry-standard graphic design programs.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 2
ADPR 357
Prereqs:
Sophomore standing; ADPR 251, 283; JOMC 101, 162, 163, 164 and 165.
Examines the role of an advertising agency account planner in developing strategies in the form of creative briefs based on insights from both primary and secondary research research.
Credit Hours: 3
Course Format: Lab 3, Lecture 1
Course Delivery: Classroom
Prereqs:
ADPR 360 assignments include evaluating, selecting, and planning the use of media.
The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Integrating information from a variety of resources and applying basic numerical and statistical concepts that build the foundation for strategic media planning.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 391
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 391 may be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
Prereqs:
Junior standing. College of Journalism and Mass Communications: Junior standing; ADPR 283.
Fundamental components of issues management and crisis communications. Learning experiences in agriculture and natural resources that provide an understanding of issues facing the respective field of study.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207 or JOUR 201 or JOUR 202.  By permission only.  Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Learn and apply basic business concepts involved in a working ad agency startup. Application of knowledge, experience, and skills learned in previous courses to a new situation.
Credit Hours: 3
Course Format: Lecture 9
Course Delivery: Classroom
ACE Outcomes: 10
ADPR 433/833
Prereqs:
Junior standing and JOMC 101, 162, 163, 164 and 165; and ADPR 251, 283 and 333.
ADPR 433/833 has individual and team projects.
Visual and graphic design as applied to the corporate environments of advertising and public relations. Print and electronic design principles, strategies and elements using traditional and new digital technologies. Development of creative materials for actual clients, corporate identities, electronic presentations, professional creative portfolios, non-traditional resumes, and World Wide Web (WWW) sites.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Junior standing; ADPR 283.
A study of the digital communication landscape. Course explores how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ADPR 438/838
Prereqs:
Global advertising and communication. Cultural, economic, political and social differences that affect advertising strategy and execution in foreign markets. Advertising a USA product or service in the global market.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ACE Outcomes: 9
Prereqs:
Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207 or JOUR 201 or 202.  By permission only.  Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 10
Prereqs:
ADPR 251 and 283; JOMC 101, 162, 163, 164 and 165; and Junior standing.
The alternative and advanced methods of communicating a message, a need, a perception or attitude. Creative storytelling and problem-solving, critique and analysis, and how to creatively communicate with strategic thinking and design.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Junior standing and either ADPR 283 or BRDC 227 or JOUR 202.
Philosophies and theories that underlie the discipline and profession of public relations. The critical and supportive perspectives used to gain insight into the history and direction of public relations.


Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ACE Outcomes: 6
Prereqs:
Junior standing and either ADPR 283 or BRDC 227 or JOUR 202.
Multimedia tools in advertising, public relations, direct marketing, and sales promotion. Promotional writing, publications development, and media relations.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ADPR 458/858
Prereqs:
ADPR 251 and 283; JOMC 101, 162, 163, 164 and 165; and Junior standing.
The new media and interactive technologies used in a variety of print, broadcast, and electronic media, and digital communications. Writing, designing, and producing communications messages using traditional and new multimedia technologies.
Credit Hours: 3
Course Format: Lab 3, Lecture
Course Delivery: Classroom
Prereqs:
Junior standing and either ADPR 283 or BRDC 228.
Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulations, responsibilities, audience analysis, and promotion.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 480/880
Japanese Visual Culture in ContextCrosslisted as ARTP 480/880
ADPR/ARTP 480/880 is a study abroad course that includes four days on campus in Lincoln and two and one-half weeks in Japan. ADPR/ARTP 480/880 is 'Letter grade only'.
Test and hone visual literacy skills in a foreign country. Observe, analyze, and interpret visual information without the aid of text in the native Japanese language. Sharpen perceptual and analytical skills through daily drawing, writing, and photography in Japan. Increase global awareness through analysis of an issue.
Credit Hours: 3
Course Format: Studio 32
Course Delivery: Classroom
ACE Outcomes: 2, 9
Prereqs:
Junior standing; ADPR 283.
Experience the actual research process and produce a report.
Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 482/882
Prereqs:
ADPR 482/882 assignments provide practical experience.
Fundamentals of direct advertising, data base building and management, the economics of the industry, development and testing of effective creative materials, product selection and pricing, telemarketing, business to business direct advertising, lead-generating programs, the use of electronic and print media in the direct advertising mix and fund-raising for worthy causes.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ADPR 483/883
Prereqs:
Senior standing and ADPR 251, 283 and JOMC 101, 162, 163, 164 and 165.
How to improve individual portfolios of creative work and execute a variety of creative pieces that demonstrate improvement in their collections.
Credit Hours: 1
Course Format: Lecture 1
Course Delivery: Classroom
ADPR 484/884
Prereqs:
Junior standing; ADPR 251, 283; JOMC 101, 162, 163, 164 and 165.
The managerial philosophy, techniques, and processes in advertising. Organizational structures, integrated marketing communications, strategic planning, marketing planning, advertising planning, advertising research, budgeting, and decision paradigms.


Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs:
For ADPR majors: ADPR 283; Junior standing for BRDC majors.
Techniques for print and electronic media sales and promotion. Rate structures, legal requirements, and social and economic effects.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs:
Senior standing and nine hours selected from JOUR 201, JOUR 202, ADPR 207, or from 300- or 400- level ADPR electives.
ADPR 489 requires working in teams.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Application of knowledge, experience, and skills learned in previous courses to a new situation.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 10
ADPR 491/891 may be repeated up to three times so long as the topics are different. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture
Course Delivery: Classroom, Web
Prereqs:
Junior standing; ADPR 251, 283 and permission code.
A maximum of 3 hours will be accepted toward the degree.
Advertising- or Public Relations-related internships, paid or unpaid, will provide students with an opportunity to enhance their professional skills while contributing meaningful work and expanding their career networks.
      ·      1 hour of credit requires 100 hours of work during the term.
      ·      2 hours of credit require 200 hours of work during the term.
      ·      3 hours of credit require 300 hours of work during the term.
Credit Hours: 1-3
Max credits per degree: 3
Course Format: Field
Course Delivery: Web
Prereqs:
Permission.
This course has no description.
Credit Hours: 1-24
Max credits per degree: 24
Course Format: Independent Study
Course Delivery: Classroom
ADPR 499H
Prereqs:
For candidates with distinction, with high distinction, and with highest distinction in the College of Journalism and Mass Communications.
This course has no description.
Credit Hours: 1-4
Course Delivery: Classroom
Seminar for graduate students who do not have the equivalent of an undergraduate degree in advertising. Business of advertising and promotion, and the processes and planning involved in strategic promotional communication. Current issues and strategies faced by advertising practitioners, the importance of branding, integrated marketing communications and promotion. Creation of a strategic marketing plan.
Credit Hours: 3
Course Format: Lecture 3
Campus:
Course Delivery: Classroom
Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Web
Course may be repeated up to three times so long as the topics are different. Topic varies each semester.
Credit Hours: 1-4
Max credits per degree: 12
Campus:
Course Delivery: Classroom
Prereqs:
Senior standing; ADPR major; candidate for degree.
All seniors must complete an exit interview to remain eligible for graduation. ADPR 98 uses Blackboard. Pass/No Pass only.
Appropriate career-related announcements, activities, and responsibilities.
Credit Hours: 0
Course Format: Independent Study
Course Delivery: Web