GRBA 851: Business Analytics

Prereqs: Admission to the MBA, MPA, MABA, MAIAA or MEM program or permission of the MBA Director.
Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making.  Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made.
This course is a prerequisite for: MRKT 845, MRKT 850, SCMA 851, SCMA 852, SCMA 853, SCMA 854, SCMA 855
Credit Hours: 3
Course Format: Lecture
Course Delivery: Web