Marketing Courses

Courses of Instruction (MRKT)

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Course Formats
ACE Outcomes
MRKT 225
Pass/No Pass option not allowed for College of Business Administration majors.
Marketing strategies and entrepreneurship ventures throughout a food systems channel from producers of agricultural commodities to processors of food products and the final consumer. Entrepreneurship studies dealing with food processors, wholesaling, retailing and food service firms. Create strategic marketing plan to introduce a new food product into a retail consumer market.
This course is a prerequisite for: AECN 316
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 257 is "Letter Grade only".
This course provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises.
This course is a prerequisite for: MRKT 357, MRKT 457, MRKT 460
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 2
Prereqs:
For non-CBA students only; 2.5 cum GPA; Sophomore standing, ECON 200 (or ECON 211 & 212).
Letter grade only. MRKT 300 fulfills the Marketing requirement for the minor in business administration for non-business students and is part of a six course sequence for the minor. Credit towards the degree cannot be earned in both MRKT 300 and MRKT 341.
Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing’s role in organizations and businesses.
This course is a prerequisite for: TMFD 412, TMFD 413
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 325
Marketing of Agricultural CommoditiesCrosslisted as AECN 325
Prereqs:
Operation and use of agricultural commodity markets and institutions as applied to enterprise and firm risk management. Cash; futures and futures option markets; basis; hedging; price discovery; fundamental analysis; and risk management strategies.
This course is a prerequisite for: ASCI 490, ASCI 490A
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom
MRKT 341
MarketingCrosslisted as ABUS 341
Prereqs:
Sophomore standing; 2.5 GPA; Business Qualified (MATH 104 or MATH 106 or MATH 107/107H or MATH 208/208H; ACCT 201 or ACCT 201H or RAIK 181H; ACCT 202 or ACCT 202H or RAIK 282H; ECON 211 or ECON 211H or RAIK 282H; ECON 212 or ECON 212H or RAIK 182H; ECON 215 or ECON 215H or STAT 218). Prereq for actuarial science, Raikes School and agribusiness majors: refer to exceptions for the requirements.
Credit toward the degree cannot be earned in both MRKT 300 and MRKT 341.
The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 341H
Honors: MarketingCrosslisted as RAIK 341H
Prereqs:
Open only to CBA Honors Academy students in good standing or by permission. Sophomore standing; 2.5 GPA; Business Qualified (MATH104 or MATH106 or MATH107/107H or MATH208/208H; ACCT201 or ACCT201H or RAIK181H; ACCT202 or ACCT202H or RAIK282H; ECON211 or ECON211H or RAIK282H; ECON212 or ECON212H or RAIK182H; ECON215 or ECON215H or STAT218).  Prereq for actuarial science, Raikes School of Computer Science and Management and agribusiness majors: refer to exceptions for the requirements. Students enrolling in RAIK341H must be admitted to the Jeffrey S. Raikes School of Computer Science and Management.
Letter Grade Only.
The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 345
Prereqs:
MRKT 341, and ECON 215 or equivalent.
Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.
This course is a prerequisite for: MRKT 442
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 346
Marketing Channels ManagementCrosslisted as SCMS 346
Prereqs:
Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.
This course is a prerequisite for: SCMS 439, SCMS 474
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
BSAD 150 or equivalent; ECON 215; MRKT 341/341H; and 2.5 GPA.
MRKT 350 is 'Letter grade only'.
Strategic use of information systems for marketing objectives. Basic concepts in information systems structure, organization, and communication. Customer relationship management in Internet and non-Internet environments using marketing databases and software. Identifying market opportunities, developing targets, managing and evaluating promotional efforts using information systems.
This course is a prerequisite for: MRKT 441, MRKT 442
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Quantifying the success of marketing strategies and programs in terms of measurements. The advantages and disadvantages of competing metrics are discussed. Systematizing marketing metrics as an organizational process is discussed.
This course is a prerequisite for: MRKT 442
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
MRKT 257; admission to Center for Sales Excellence or Permission
MRKT 357 is "Letter Grade only".
Professional selling theory and practice. Sales processes, planning and delivery of sales presentations, and developing personal communications skills needed for professional selling. Professional selling practice and individual feedback for improvement. Ethical issues.
This course is a prerequisite for: MRKT 460
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Admission to Center for Sales Excellence or permission.
Provides guidelines and workshops on effective career strategies in sales. Exposes students to the organizational culture and opportunities provided by CSE partner companies and what they look for in potential hires. Students learn to put into practice their selling skills to obtain their dream job.
Credit Hours: 1
Course Format: Lecture 1
Course Delivery: Classroom
Prereqs:
Admission to Center for Sales Excellence or permission.
Reinforces and builds upon the fundamentals taught in MRKT 371 to enhance and create a personal brand. Teaches the necessary skills of networking, etiquette, negotiating, and presentations to best prepare students for launching a successful sales career.
Credit Hours: 1
Course Format: Lecture 1
Course Delivery: Classroom
MRKT 399
Prereqs:
MRKT 341 and approval of study plan by faculty member.
May be offered on a Pass/NoPass basis at the instructor's option.
For advanced undergraduates with demonstrated ability and special interests in marketing who wish to undertake an individual project under the direction of a faculty member.
Credit Hours: 1-3
Max credits per degree: 3
Course Format: Independent Study
Course Delivery: Classroom
Prereqs:
Good standing in the University Honors Program or by invitation, permission of instructor and departmental chair.
Research project or reading program.
Credit Hours: 1-6
Max credits per degree: 6
Course Format: Independent Study
Course Delivery: Classroom
Prereqs:
Foundations and structure of retailing; role of the retailing executive; decision making in such problems as site selection, layout, organization, personnel policies, planning stock, buying, pricing, promotion, credit, customer services, merchandise control, budgeting, and research.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 426/826
Prereqs:
Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 428/828
Prereqs:
MRKT 341 or permission.
Basic concepts and theories unique to sports marketing, review of the basic principles of marketing in the context of sports. Framework provided for incorporation of unpredictable nature of the sports industry and exploration of the complex relationships between the elements of sports and marketing. Current research in the area of sports marketing, coverage if the growing popularity of women's sports, and the globalization of sports.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
This course may count only as a free elective for students majoring in marketing. Course offered in English only by the faculty of the College of Business of Senshu University, Tokyo, Japan.
Japanese business techniques in the five functional areas: accounting, economics, finance, management, and marketing. Historical perspective and current practices emphasized. Strong academic emphasis as well as lectures by academicians, business people, and civil servants. Plant and office visits required.
Credit Hours: 6
Course Delivery: Classroom
Prereqs:
Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Senior standing; Marketing major; MRKT 341; MRKT 345 or MRKT 350 or MRKT 355; AND 6 hours of marketing electives.
Application of marketing principles to the solution of a wide variety of problems involving influence of the consumer, choice of channels, marketing legislation, and the management of merchandising, advertising, personal selling, sales promotion, pricing, and marketing research.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis of decision making by marketing managers.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 444
Supply Chain Logistics ManagementCrosslisted as SCMS 444
Prereqs:
Examination of physical distribution activities in the marketing mix from the viewpoints of both providers and users of components of logistics systems. Logistics problems of concern to the marketing manager include time and place utility concepts, spatial relationships of markets, channel design, transportation modes, and inventory management.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Senior standing; MRKT 341 and ECON 215 or equivalent.
Introduction to the use of quantitative techniques in marketing analysis. Emphasis on understanding and evaluating the applicability of existing models to marketing decision problems in such areas of competitive strategy, marketing mix analysis, pricing, promotion, distribution, and product policy.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Managerial problems involved in the formulation, execution, and evaluation of marketing communication campaigns. Total marketing communication effort examined with particular emphasis to the potential role of marketing communication campaigns, audience identification, campaign objectives and messages, media strategy, and campaign evaluation. Case material dealing with campaigns for products, services, institutions, and political candidates.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
6 hrs marketing and Junior standing.
Marketing problems of international business. Export marketing and domestic marketing of USA products abroad. Influence of international institutions, culture, stage of development, and geography; problems in terminology, product policy, promotion, distribution, research, pricing, and starting marketing operations.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
MRKT 257 and admission to Center for Sales Excellence.
MRKT 457 is "Letter Grade only".
This course focuses on CRM as it applies to sales. It teaches how to use CRM systems to identifying good customer attrition; customer retention; and customer lifetime value. Students will also get hands on experience of using a CRM system to successfully plan and execute a sales plan.
This course is a prerequisite for: MRKT 460
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
MRKT 341 or admission to Center for Sales Excellence.
MRKT 458 is "Letter Grade only".
This course covers issues faced by sales managers in building, directing, and leading a sales force. Topics include sales forecasting, territory structure design, hiring and managing salespeople, and compensation and performance evaluation systems.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
MRKT 257; MRKT 357; MRKT 457; and admission to Center for Sales Excellence.
MRKT 460 is "Letter Grade only".
Teaches how to segment key accounts, how to identify high-margin business opportunities, how to sell to complex enterprises, and how to manage a Key Account team. Students practice key account presentations through role-play exercises and make actual calls and presentations to businesses in the region.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
MRKT 341 and permission.
Topic varies.
Credit Hours: 3
Max credits per degree: 6
Course Format: Lecture 3
Course Delivery: Classroom
MRKT 499H
Prereqs:
Good standing in the University Honors Program or by invitation, and permission.
Conduct a scholarly research project and write a University Honors Program or undergraduate thesis.
Credit Hours: 3-6
Course Delivery: Classroom
Prereqs:
GRBA *813 or equivalent; EDPS 859 or ECON 215 or equivalent
Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
GRBA *813 or equivalent, or permission
Survey of the literature of buyer behavior. Economic, sociocultural and psychological aspects of buying behavior as the basis of marketing strategy and public policy.
Credit Hours: 3
Campus:
Course Delivery: Classroom
MRKT 824
Prereqs:
GRBA *813 or equivalent, or permission
Review, evaluation, and design of advanced marketing research investigations. State-of-the-art methodological issues relevant to marketing to provide an understanding of multivariate data analysis pertinent to the marketing literature. Analysis of linkage, structure, and causality/change for marketing phenomena.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
GRBA *813 or equivalent, or permission
Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
GRBA *813 or equivalent, or permission
Marketing management issues related to selection of intermediaries, channel control, marketing institutions, channel power and pricing. Distribution management issues: location, finished goods inventory, transportation, communication, and customer service.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression.
Theory and strategic use of large marketing databases. Advances in theory and practice. Concepts of customer relationship management, integration with electronic commerce systems, analytical techniques, and ethics and practices of customer data privacy.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
MRKT 855
Marketing and GlobalizationCrosslisted as ABUS 855
Prereqs:
GRBA *813 or equivalent
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a “real world” application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers.
Credit Hours: 3-6
Max credits per degree: 6
Campus:
Course Delivery: Classroom
Prereqs:
MRKT 828 and permission
Supervised sports marketing related internship.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
GRBA 813 or equivalent, or permission
Current topics in marketing; services marketing, ethics, and business-to-business marketing.
Credit Hours: 3
Campus:
Course Delivery: Classroom
MRKT 899
Prereqs:
Admission to masters degree program and permission of major adviser
This course has no description.
Credit Hours: 6-10
Campus:
Course Delivery: Classroom
Prereqs:
Permission.
A, B, D, E, G, J
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Permission.
A, B, D, E, G, J
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Permission
Decision-making activities in problems concerned with the development and management of marketing programs. Strategy choices in situations involving product development, market analysis and segmentation, channels, merchandising, promotion, pricing, and marketing research.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
Permission
Critical examination of various theories of structure and operation of logistics systems. Application of logistics theory to business problems.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
Permission.
Developing qualitative research skills, analyzing theory development and research process. Research design, data collection, qualitative data analysis and interpretation, theory-development, and evaluation of qualitative research. Latest development in qualitative research in business and social science disciplines.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Permission
Simulation of marketing decision making in an international environment. Material in the course is balanced between the developed and underdeveloped countries of the world in Europe, Africa, Asia, and the Americas. Case materials are used as a basis for class discussion. Cases and discussions focus on specific interests of students enrolled.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
Permission
Continuing development of marketing theory, utilizing a review of “classic” and current marketing literature. Historical roots of marketing as a discipline, the requirements for marketing theory, and current efforts and future directions in the development of a mid-range theory of marketing.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
Permission
Role of the marketing activities and the marketing system in society.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
MRKT *822, and permission
This course has no description.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
Permission
Seminar in dissertation research topics and methods.
Credit Hours: 3
Campus:
Course Delivery: Classroom
This course has no description.
Credit Hours: 1-3
Campus:
Course Delivery: Classroom
Prereqs:
Permission.
New topics announced prior to each term in which course is offered.
(A, B, D, E, J, K)
Seminar in current topics in marketing.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs:
Permission.
This course has no description.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
New topics announced prior to each term in which course is offered.
Seminar in current topics in marketing.
Credit Hours: 3
Course Delivery: Classroom
MRKT 998D
Seminar in Special TopicsCrosslisted as SRAM 998D
Prereqs:
Permission
This course has no description.
Credit Hours: 3
Campus:
Course Delivery: Classroom
Prereqs:
Admission to doctoral degree program and permission of supervisory committee chair
This course has no description.
Credit Hours: 1-24
Max credits per degree: 55
Campus:
Course Delivery: Classroom