MRKT 850: Strategic Database Marketing
Prereqs: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression.
Theory and strategic use of large marketing databases. Advances in theory and practice. Concepts of customer relationship management, integration with electronic commerce systems, analytical techniques, and ethics and practices of customer data privacy.
|Course Format:||Lecture 3|
|Course Delivery:||Classroom, Web|