ADPR 151: Introduction to Advertising and Public Relations

ADPR 151 is open to non-College of Journalism and Mass Communications majors.
Fundamental concepts and processes underlying integrated marketing communications in a global market place. The discipline’s historical roots and current role of professionals.
This course is a prerequisite for: ADPR 221, ADPR 283
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web


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