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Undergraduate Bulletin 2012-2013

ADPR 251
Introduction to Advertising and Public Relations LINK
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 251 is open to non-College of Journalism and Mass Communications majors.
Fundamental concepts and processes underlying integrated marketing communications in a global market place. The discipline’s historical roots and current role of professionals.
This course is a prerequisite for: ADPR 283, ADPR 323, ADPR 333, ADPR 357, ADPR 433, ADPR 447, ADPR 458, ADPR 483, ADPR 484, ADPR 495
This is the 2012-2013 Undergraduate Bulletin

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