Your Undergraduate Bulletin

Open to non-College of Journalism and Mass Communications majors.
Introduction to the mass media as sources of news and entertainment conduits for messages of persuasion. Background and history about print and broadcast media and about public relations. How the media and persuasive messages both affect and are affected by society and content.
This course is a prerequisite for: BRDC 227, JOUR 201, JOUR 202, JOUR 404
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom