Marketing
This is the 2012-2013 Undergraduate Bulletin
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Marketing
COLLEGE: Business Administration
MAJOR: Marketing
DEGREE OFFERED: Bachelor of Science in Business Administration
HOURS REQUIRED: 120 hours for degree (18 hours for the major)
MINIMUM CUMULATIVE GPA: 2.5 for graduation
MINOR AVAILABLE: Yes–for CBA students only
Chair: A. Dwayne Ball
Professors: Carlson, Gentry, Sohi
Associate Professors: Ball, Kennedy, Saini
Assistant Professors: Friend, Zhao
Associate Professor of Practice: Simon
The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, merchandising, marketing communication, retailing, product management, sports marketing, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.
Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Sports Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.
Admission requirements for all majors in the College are the same as those for University Admission as noted under UNL General Admission Requirements.
All students, regardless of their major or interests in the College will take MRKT 341 Marketing as part of the Business Core Intermediate requirements.
Requirements for students interested in pursuing the bachelor of science degree with a major in marketing will complete 18 hours of marketing course work (plus MRKT 341 for the Business Core Intermediate requirement) for the Business Core Advanced–Major (BCA-M):
MRKT 346 Marketing Channels Management or MRKT 347 Marketing Communication Strategy
MRKT 345 Market Research or MRKT 350 Marketing Information Systems (if not taken in Business Core Intermediate)
MRKT 442 Marketing Management (capstone requirement for the marketing major taken during the final semester in the program. Refer to course description for other specific course prerequisites.)
MRKT 225/AECN 225/EAEP 225 Agribusiness Entrepreneurship in Food Products Marketing
MRKT 325/AECN 325 Marketing of Agricultural Commodities
MRKT 346 Marketing Channels Management (if not selected for above requirement)
MRKT 347 Marketing Communication Strategy (if not selected for above requirement)
MRKT 350 Marketing Information Systems (if not selected or in lieu of MRKT 345)
MRKT 357 Professional Selling
MRKT 425 Retailing Management
MRKT 426 Services Marketing
MRKT 428 Sports Marketing
MRKT 441 Marketing & Electronic Commerce
MRKT 443 Consumer Behavior: Marketing Aspects
MRKT 444 Logistics
MRKT 446 Quantitative Analysis in Marketing
MRKT 449 Marketing Communication Campaigns
MRKT 450 Strategic Database Marketing
MRKT 453 International Marketing
MRKT 458 Sales Management
MRKT 490 Special Topics in Marketing
While not required, students majoring in marketing may choose to pursue three different options and have these minors declared to pursue the course options. Course work will count toward the ELECTIVES in the College.
9 hours required:
JOMC 101 Principles of Mass Media (3 cr)
ADPR 251 Principles of Strategic Communication (3 cr)
ADPR 283 Writing for Strategic Communications (3 cr)
3 hours (one course) selected from the following:
ADPR 450 Public Relations Theory, Strategy & Management (3 cr)
ADPR 451 Advertising & Public Relations Techniques (3 cr)
ADPR 484 Advertising Management (3 cr)
ADPR 488 Media Sales & Promotion (3 cr)
JOMC 485 Mass Media History (3 cr)
JOMC 486 Mass Media Law
JOMC 487 Mass Media & Society
JGEN 498 Special Topics
Marketing majors may minor in textiles, clothing and design by choosing either a Merchandising Track or a Merchandising/Design Track.
Required:
TMFD 206 Textiles (3 cr)
TMFD 213 Merchandising I: Textile & Apparel Industry (3 cr)
TMFD 313 Merchandising II: Merchandise Buying & Control (3 cr)
Also select two courses from the following:
TMFD 405 Advanced Textiles (3 cr)
TMFD 407 History of Costume (3 cr)
TMFD 408 History of Textiles (3 cr)
TMFD 410 Socio-Psychological Aspects of Clothing (3 cr)
TMFD 413 Merchandising III: Merchandise Development & Sourcing (3 cr)
Required:
TMFD 141A Visual Literacy Lab: Color (3 cr)
TMFD 141B Visual Literacy Lab: Speculative Drawing (3 cr)
TMFD 143 Visual Literacy: Art & Design (3 cr)
TMFD 206 Textiles (3 cr)
TMFD 213 Merchandising I: Textile & Apparel Industry (3 cr)
TMFD 313 Merchandising II: Merchandise Buying & Control (3 cr)
TMFD 314 Visual Merchandising (3 cr)
TMFD 413 Merchandising III: Merchandise Development & Sourcing (3 cr)
Refer to: Tracks/Options/Concentrations/Emphases Requirements.
Enrollment in upper-level marketing courses requires completion of MRKT 341 as well as other prerequisites. Refer to course descriptions for specific course prerequisites.
Same as College grade rules.
Same as College Pass/No Pass limits.
Same as College GPA requirements.
MRKT 442 Marketing Management is the capstone requirement for the marketing major taken during the final semester in the program. Refer to course description for other specific course prerequisites.
The marketing department requires and enforces that specific prerequisite requirements be completed by the first class meeting. Concurrent registration in a class that is a prerequisite for another class is not allowed. Transfer credit assumes that the prerequisites have been transferred to UNL and appear on the transcripts.
The marketing department reserves the right to administratively drop students who do not attend the first class meeting and/or who do not have the appropriate prerequisites for any marketing class.
The entrance requirements for the College of Business Administration are the same as the UNL General Admission Requirements.
The curriculum requirements for the College consist of course work in three areas.
All course work (except electives and where otherwise noted) must be taken for a grade.
The three areas include the following:
Non-Business Requirements (NBR)
– which consist primarily of College and University ACE (Achievement-Centered Education) course work
Business Core
– Foundation (BCF), which also includes ACE 6 & 8
– Intermediate (BCI)
– Advanced-Major (BCA-M)
– Advanced-Capstone (BCA-C), (ACE 10)
Electives
(Most of the ACE requirements)
Choose ONE of the following:
ENGL 101 Writing: Rhetoric & Reading
ENGL 150 Writing: Rhetoric as Inquiry
ENGL 151 Writing: Rhetoric as Argument
Students should refer to the course descriptions to select the one course best suited to individual interests. While several communication courses can be selected to fulfill the university ACE 1 outcome, one of the above is a specific requirement for the College of Business Administration and will fulfill both requirements with one course.
Choose ONE of the following:
MATH 104 Calculus for Managerial & Social Sciences (3 cr)
MATH 106 Analytic Geometry & Calculus I (5 cr)
Any advanced calculus course above the 106 level
Notes regarding the selection of course work for NBR 2 (ACE 3):
– A first semester student’s score on the Math Placement Exam will determine eligibility for MATH 104 or 106. The student should select between these classes based on the following sets of circumstances.
– Actuarial Science majors MUST take MATH 106 (or a higher-level calculus).
– Actuarial science majors will also take MATH 107 (5 cr) and MATH 208 (4 cr) and CSCE 101 & CSCE 101L (4 cr).
Students admitted to the College of Business Administration are required to take a Math Placement Examination prior to enrolling in the college math requirement of MATH 104 or MATH 106 (or higher math).
Whether required to enroll in preparation course work first, as indicated on the MPE (MATH 100A, MATH 101 and/or MATH 103), or in one of the required courses, it is critical to begin MATH the first semester on campus.
Choose one course from ACE 4 Certified Courses. (Course credit will vary between 3-4 credit hours.)
Choose one course from ACE 5 Certified Courses.
Choose one course from ACE 7 Certified Courses.
Choose one course from ACE 9 Certified Courses.
Students enrolling for their first semester with junior standing (or more), will see that the list of approved courses includes a few business courses. While this section is labeled “non-business requirements,” students may elect to enroll in one of the business courses to fulfill the ACE 9 requirement as long as prerequisites are completed (which are generally reserved for juniors or seniors). Work closely with your adviser to bring this to their attention and to question how this course may potentially satisfy other degree program requirements, including the major. The options include:
In any of the above instances where a double counting is an option, only 3 hours of credit are awarded; student will still need to meet the 120 hours for graduation.
JGEN 220 Business Communication Strategies
COMM 286 Business & Professional Communication
NOTE: In the selection of course work for any of the above NBR’s, prerequisites, when stated anywhere in this bulletin, means course work MUST BE COMPLETED to enroll in the class. Concurrent enrollment in any identified prerequisite(s) is NOT permitted unless so indicated in the course description.
The foundation and intermediate courses are designed to expose students to the various business disciplines. The advanced courses are those courses identified for each of the nine majors, and the capstone course is taken the final semester of the program. All course work for the Business Core (except where noted differently), must be taken for a grade.
All students in the College of Business Administration will take the following courses (unless otherwise noted).
– Foundation: RAIK 181H, RAIK 182H, RAIK 282H & STAT 218
– Leadership Series: RAIK 185H, RAIK 186H, RAIK 285H, RAIK 286H
– Computer Science Foundation: RAIK 183H, RAIK 184H, RAIK 283H, RAIK 383H
ACCT 201 Introductory Accounting I
– Foundation: RAIK 181H, RAIK 182H, RAIK 282H & STAT 218
– the Leadership Series: RAIK 185H, RAIK 186H, RAIK 285H, RAIK 286H
– Computer Science Foundation: RAIK 183H, RAIK 184H, RAIK 283H, RAIK 383H
ACCT 202 Introductory Accounting II
ECON 211 Principles of Macroeconomics
ECON 212 Principles of Microeconomics
Students may pursue and reference specific major requirements by clicking on the major: accounting, actuarial science, agribusiness, business administration, economics, finance, international business, management, or marketing.
Electives round out the rest of the 120 hour curriculum where students have the option to choose courses toward a second major, a dual degree, a minor (or two); or, students can simply select courses of personal interest.
The course must be chosen from the following approved list of International Business Course Requirement (IBCR) courses. Many of these courses have prerequisites. Some are restricted for education abroad and others may only be offered once a year. Thus, you are advised to plan ahead in scheduling this requirement into your program.
BSAD 491 International Studies in Business and Economics (1-15 hrs)
ECON 321 International Economics
If not already completed, ECON 321 may double count for the ECON major AND NBR 6–ACE 9, Global Awareness (or toward an ECON or IBUS minor and NBR 6–ACE 9).
ECON 322 Developmental Economics (not regularly available)
ECON 323 Economic Development of Latin America (not regularly available)
ECON 388 Comparative Economics Systems (not regularly available)
ECON 421 International Trade
ECON 422 International Finance
ECON 423 Economics of Less Developed Countries
ECON 440 Regional Development
ECON 466 & ECON 467 Pro-Seminar in International Relations I & II
Courses for the Nebraska at Oxford Program
ECON 487 Economies in Transition (not regularly available)
FINA 450 International Finance
MNGT 398 Special Topics: Comparative International Small Business Management
Must be taken for a grade to count.
MNGT 414 Leadership in a Global Context
If not already completed, MNGT 414 may double count for the MNGT or BSAD or IBUS major AND NBR 6–ACE 9, Global Awareness (or it can count for the MNGT or IBUS minor and NBR 6–ACE 9).
MRKT 453 International Marketing (requires 6 hrs of MRKT prerequisites)
If planned carefully, the IBCR course can count in two places. It is not an extra 3 hours of credit, but rather, is 3 hours embedded within other requirements. If selected carefully, it can also count for 3 hours of credit in the major (i.e. MRKT 453 counts for MRKT elective in MRKT major and would count for the IBCR; FINA 450 counts for FINA elective in FINA major and would fulfill the IBCR as well; etc.). On the other hand, if course work for the major is already determined by personal choices, the IBCR can count in electives, and more specifically, for one of the ‘business’ electives needed for most majors.
As part of the degree requirements, all students must complete 12 hours of 300/400 level course work.
This can be business or non-business course work.
Sixty (60) hours of business courses are required for the BSBA degree.
The required hours WILL VARY BY MAJOR, dependent on how requirements have been accepted and/or completed throughout the previous components of the program. While GENERAL MINIMUM guidelines by major are noted below, the Degree Audit will specify minimum business credit hour expectations for each student. You will generally see this addressed under the ELECTIVE section (BUSINESS ELECTIVES) on DARS.
Course work must be taken for a grade except for 398/399 options where grades are generally not permitted
Other than meeting the minimum requirement for admission to the University, the College does not require any additional work in foreign languages except for the international business major. Students, however, are always encouraged to take language courses.
A minimum of 120 semester hours of credit is required for graduation; more may be necessary if specific degree requirements have not yet been completed. Most students will graduate with 121 hours as BSAD 150 is not applicable toward degree requirements.
While students may earn grades of C- or D, there are restrictions and recommendations for such grades and further enrollment options:
The Pass/No Pass option is designed for students who want to study areas or topics in which they may have minimum preparation. If used for this purpose, the option can enrich the student’s academic experience without lowering the student’s grade point average. Several restrictions apply when considering the Pass/No Pass option:
Exceptions to the above rules are limited to the following and no other exceptions will be made.
A 2.5 cumulative grade point average is required to apply for graduation, as well as a requirement for enrollment in ACCT 201 and ACCT 202, ECON 215, BLAW 371 and BLAW 372, FINA 361, MNGT 331, MNGT 360, MNGT 475, MNGT/MIST or MRKT 350, and MRKT 341. In some instances, a specific grade is required in certain courses to continue with upper-level course work.
See Maximum/Minimum hour restrictions under Course Exclusions and Restrictions
In addition to the Business Core Intermediate and Business Core Advanced and Business Course Advanced Capstone requirements, business students must complete an additional 12 hours of 300/400-level course work in their program (not required for ACTS majors and RAIKES students). Students generally fulfill this requirement through their electives, but there may be a few upper-class students who can fulfill the requirement with the ACE course requirements.
There are many opportunities to earn college credit through the UNL Office of On-line and Distance Education. While many of these credits may be applicable toward fulfilling college-specific requirements, there are restrictions for enrollment and completion. Please refer to http://onlineundergraduate.unl.edu/ for additional information.
Also:
All students must fulfill the Achievement Centered Education (ACE) requirements. Information about the ACE program may be viewed at ace.unl.edu. Students may also use the Bulletin’s course search facility to search for ACE groups. Example: Enter ACE one in the search to generate a list of all possible ACE 1 courses.
This is the university’s innovative, outcomes-focused general education component designed to enhance the undergraduate experience by providing broad exposure to multiple disciplines, complementing the major and helping students develop important reasoning, inquiry, and civic capacities.
Important rules to remember when selecting course work to meet this requirement:
Students (including transfer students) must follow the Undergraduate Bulletin in effect when they enroll in the College of Business Administration. Students who leave the college and return or those applying for ‘readmission’ to the College are subject to requirements in place at the time of their re-enrollment in the College.
| Quick Points | |
|---|---|
| Attribute | Value |
| College: | Business Administration |
| Degree Offered: | Bachelor of Science in Business Administration |
| Hours Required: | 120 hours for degree (18 hours for the major) |
| Minimum Cumulative GPA: | 2.5 for graduation |
| Minor Available: | Yes–for CBA students only |
Other editions: