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Undergraduate Bulletin 2012-2013

Marketing Business Administration

Contents
  1. Intro
Marketing

Marketing

COLLEGE: Business Administration

MAJOR: Marketing

DEGREE OFFERED: Bachelor of Science in Business Administration

HOURS REQUIRED: 120 hours for degree (18 hours for the major)

MINIMUM CUMULATIVE GPA: 2.5 for graduation

MINOR AVAILABLE: Yes–for CBA students only

DESCRIPTION

Chair: A. Dwayne Ball

Professors: Carlson, Gentry, Sohi

Associate Professors: Ball, Kennedy, Saini

Assistant Professors: Friend, Zhao

Associate Professor of Practice: Simon

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, merchandising, marketing communication, retailing, product management, sports marketing, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Sports Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

ADMISSION

Major/Department Admission

Admission requirements for all majors in the College are the same as those for University Admission as noted under UNL General Admission Requirements.

MAJOR REQUIREMENTS

Core Requirements

All students, regardless of their major or interests in the College will take MRKT 341 Marketing as part of the Business Core Intermediate requirements.

  • In addition to the College Degree Requirements, students will complete 18 hours of course work for the major.
  • As noted in the College Degree Requirements section, all course work for the major must be taken for a grade.
  • MRKT 399/ MRKT 499 may not count toward the major or minor in marketing.
  • Due to the major consisting of only 18 hours of marketing course work, marketing majors will take an additional business elective as part of their business elective requirement. See ELECTIVES for additional information to meet the 60 hours of business course work for the degree.

Specific Major Requirements

Business Core Advanced–Major (BCA-M)

Requirements for students interested in pursuing the bachelor of science degree with a major in marketing will complete 18 hours of marketing course work (plus MRKT 341 for the Business Core Intermediate requirement) for the Business Core Advanced–Major (BCA-M):

9 required hours selected from:

MRKT 346 Marketing Channels Management or MRKT 347 Marketing Communication Strategy

MRKT 345 Market Research or MRKT 350 Marketing Information Systems (if not taken in Business Core Intermediate)

MRKT 442 Marketing Management (capstone requirement for the marketing major taken during the final semester in the program. Refer to course description for other specific course prerequisites.)

9 additional hours of marketing to be selected from the following courses:

MRKT 225/AECN 225/EAEP 225 Agribusiness Entrepreneurship in Food Products Marketing

MRKT 325/AECN 325 Marketing of Agricultural Commodities

MRKT 346 Marketing Channels Management (if not selected for above requirement)

MRKT 347 Marketing Communication Strategy (if not selected for above requirement)

MRKT 350 Marketing Information Systems (if not selected or in lieu of MRKT 345)

MRKT 357 Professional Selling

MRKT 425 Retailing Management

MRKT 426 Services Marketing

MRKT 428 Sports Marketing

MRKT 441 Marketing & Electronic Commerce

MRKT 443 Consumer Behavior: Marketing Aspects

MRKT 444 Logistics

MRKT 446 Quantitative Analysis in Marketing

MRKT 449 Marketing Communication Campaigns

MRKT 450 Strategic Database Marketing

MRKT 453 International Marketing

MRKT 458 Sales Management

MRKT 490 Special Topics in Marketing

  • MRKT 399 may not be used toward the major
  • As part of the Business Core Intermediate (BCI) requirements, marketing majors may substitute MRKT 350 for the MNGT 350 requirement.
  • Note that although only one of MRKT 346 and MRKT 347 and one of MRKT 345 or MRKT 350 is required, a student may elect to take all, two as required and the other two as part of the 9 hours of marketing electives.
  • The marketing curriculum specifies that MRKT 442 cannot be taken until MRKT 341, MRKT 345 or MRKT 350, and either MRKT 346 or MRKT 347 have been completed.
  • Students participating in the Pan Pacific Study Tour may use the approved Study Tour courses (MNGT 398 and BSAD 491) as 6 hours of marketing electives for the major.

Tracks/Options/Concentrations/Emphases Requirements

While not required, students majoring in marketing may choose to pursue three different options and have these minors declared to pursue the course options. Course work will count toward the ELECTIVES in the College.

Advertising Emphasis requirements (12 hours):

9 hours required:

JOMC 101 Principles of Mass Media (3 cr)

ADPR 251 Principles of Strategic Communication (3 cr)

ADPR 283 Writing for Strategic Communications (3 cr)

3 hours (one course) selected from the following:

ADPR 450 Public Relations Theory, Strategy & Management (3 cr)

ADPR 451 Advertising & Public Relations Techniques (3 cr)

ADPR 484 Advertising Management (3 cr)

ADPR 488 Media Sales & Promotion (3 cr)

JOMC 485 Mass Media History (3 cr)

JOMC 486 Mass Media Law

JOMC 487 Mass Media & Society

JGEN 498 Special Topics

  • JOMC 101 and ADPR 251 have no prerequisites. At least one of the two should be completed before ADPR 283.
  • ADPR 283 must be completed before any of the 400-level courses.
  • All other prerequisites are waived for marketing majors.

Marketing majors may minor in textiles, clothing and design by choosing either a Merchandising Track or a Merchandising/Design Track.

Minor in Textiles, Clothing and Design: Merchandising Track requirements (15 hours)

Required:

TMFD 206 Textiles (3 cr)

TMFD 213 Merchandising I: Textile & Apparel Industry (3 cr)

TMFD 313 Merchandising II: Merchandise Buying & Control (3 cr)

Also select two courses from the following:

TMFD 405 Advanced Textiles (3 cr)

TMFD 407 History of Costume (3 cr)

TMFD 408 History of Textiles (3 cr)

TMFD 410 Socio-Psychological Aspects of Clothing (3 cr)

TMFD 413 Merchandising III: Merchandise Development & Sourcing (3 cr)

Minor in Textiles, Clothing and Design: Merchandising/Design Track requirements (21 hours)

Required:

TMFD 141A Visual Literacy Lab: Color (3 cr)

TMFD 141B Visual Literacy Lab: Speculative Drawing (3 cr)

TMFD 143 Visual Literacy: Art & Design (3 cr)

TMFD 206 Textiles (3 cr)

TMFD 213 Merchandising I: Textile & Apparel Industry (3 cr)

TMFD 313 Merchandising II: Merchandise Buying & Control (3 cr)

TMFD 314 Visual Merchandising (3 cr)

TMFD 413 Merchandising III: Merchandise Development & Sourcing (3 cr)

Minor Requirements

Refer to: Tracks/Options/Concentrations/Emphases Requirements.

ADDITIONAL MAJOR REQUIREMENTS

Prerequisite Requirements/Rules

Enrollment in upper-level marketing courses requires completion of MRKT 341 as well as other prerequisites. Refer to course descriptions for specific course prerequisites.

Grade Rules

C- and D Grades

Same as College grade rules.

Pass/No Pass Limits

Same as College Pass/No Pass limits.

GPA Requirements

Same as College GPA requirements.

Course Level Requirement

MRKT 442 Marketing Management is the capstone requirement for the marketing major taken during the final semester in the program. Refer to course description for other specific course prerequisites.

REQUIREMENTS FOR MINOR OFFERED BY DEPARTMENT

Marketing Minor

  • The marketing minor is available to College of Business Administration students only. The college expects that 50% of the course work for the minor will be completed at UNL.
  • Marketing course work used for this minor cannot be double counted toward business core foundation (BCF) intermediate (BCI) or advanced-major (BCA-M; BCA-A) degree requirements, for another major, nor any other business minor requirements.
  • To fulfill the requirements for a marketing minor, students must complete:
  • Twelve (12) graded hours of 300/400-level marketing course work.
  • All course work for the minor must be taken for a grade (no Pass/No Pass).
  • MRKT 399 may not be used toward the minor (or major).

OTHER

The marketing department requires and enforces that specific prerequisite requirements be completed by the first class meeting. Concurrent registration in a class that is a prerequisite for another class is not allowed. Transfer credit assumes that the prerequisites have been transferred to UNL and appear on the transcripts.

The marketing department reserves the right to administratively drop students who do not attend the first class meeting and/or who do not have the appropriate prerequisites for any marketing class.

COLLEGE REQUIREMENTS

College Admission

College Admission

The entrance requirements for the College of Business Administration are the same as the UNL General Admission Requirements.

Admission Deficiencies/Removal of Deficiencies

  • Students admitted to the College of Business Administration with core course deficiencies will be advised to remove these deficiencies according to the Office of Admissions’ Removal of Core Course Admission Deficiency guidelines.
  • College-level course work taken to remove deficiencies MAY NOT be used to meet degree requirements in CBA.

College Degree Requirements

College General Education Requirements

The curriculum requirements for the College consist of course work in three areas.

All course work (except electives and where otherwise noted) must be taken for a grade.

The three areas include the following:

Non-Business Requirements (NBR)

– which consist primarily of College and University ACE (Achievement-Centered Education) course work

Business Core

– Foundation (BCF), which also includes ACE 6 & 8

– Intermediate (BCI)

– Advanced-Major (BCA-M)

– Advanced-Capstone (BCA-C), (ACE 10)

Electives

Non-Business Requirements (NBR)

(Most of the ACE requirements)

  • Eight Courses (normally 24-26 hours)
  • All students in the College of Business Administration will take the following non-business courses (unless otherwise noted).
  • While NBR 1, 2, 7 and 8 identify specific ACE options to choose from or identify an ACE course specifically required for the College, NBR 3, 4, 5, and 6 allow for students to select courses according to their personal interests (and meet ACE 4, 5, 7, and 9).
  • Most students will take course work to fulfill these requirements during the freshman/sophomore year. However, if hours are still needed during the junior/senior year, there may also be options to ‘double count’ course work for NBR 3 (ACE 4) and/or NBR 6 (ACE 9) toward the major (BCA-M) or a minor. This is likely to be of most benefit to ‘transfer-in students’ due to the nature of the program and when ACE requirements are traditionally taken.
  • All course work for NBR must be taken for a grade.

NBR 1: Written Communication (ACE 1)

Choose ONE of the following:

ENGL 101 Writing: Rhetoric & Reading

ENGL 150 Writing: Rhetoric as Inquiry

ENGL 151 Writing: Rhetoric as Argument

Students should refer to the course descriptions to select the one course best suited to individual interests. While several communication courses can be selected to fulfill the university ACE 1 outcome, one of the above is a specific requirement for the College of Business Administration and will fulfill both requirements with one course.

NBR 2: Mathematical, Computational, Statistical or Formal Reasoning Skills (ACE 3)

Choose ONE of the following:

MATH 104 Calculus for Managerial & Social Sciences (3 cr)

MATH 106 Analytic Geometry & Calculus I (5 cr)

Any advanced calculus course above the 106 level

Notes regarding the selection of course work for NBR 2 (ACE 3):

  • Credit cannot be given for both MATH 104 and MATH 106. Students must determine the appropriate course early in their program.

– A first semester student’s score on the Math Placement Exam will determine eligibility for MATH 104 or 106. The student should select between these classes based on the following sets of circumstances.

– Actuarial Science majors MUST take MATH 106 (or a higher-level calculus).

– Actuarial science majors will also take MATH 107 (5 cr) and MATH 208 (4 cr) and CSCE 101 & CSCE 101L (4 cr).

  • RAIKES students MUST take MATH 106 (or a higher-level calculus)
  • MATH 106 (or higher calculus) is strongly encouraged for those students considering graduate school.
  • While several courses can be selected to fulfill the university ACE 3 outcome, one of the above is a specific requirement for the College of Business Administration and will fulfill both requirements with one course.
Math Placement Exam (MPE)

Students admitted to the College of Business Administration are required to take a Math Placement Examination prior to enrolling in the college math requirement of MATH 104 or MATH 106 (or higher math).

  • The results of this examination determine which math course students will enroll in their first semester on campus.
  • Students lacking sufficient high school preparation in math may need to enroll in equivalent high school preparatory courses, as will be designated on the MPE.
  • Preparatory courses should be taken as soon as possible to avoid future sequencing problems.
  • Additional information about the exam can be found at www.math.unl.edu.

Whether required to enroll in preparation course work first, as indicated on the MPE (MATH 100A, MATH 101 and/or MATH 103), or in one of the required courses, it is critical to begin MATH the first semester on campus.

NBR 3: The Study of Scientific Methods and Knowledge of the Natural and Physical World (ACE 4)

Choose one course from ACE 4 Certified Courses. (Course credit will vary between 3-4 credit hours.)

NBR 4: Study of Humanities (ACE 5)

Choose one course from ACE 5 Certified Courses.

  • IBUS majors – NBR 4 (ACE 5) – FREN 301, FREN 302; RUSS 301, RUSS 302, RUSS 482, RUSS 483; SPAN 421 or SPAN 445 can be taken to fulfill NBR 4–ACE 5 – as well as a requirement for the international business major or a language minor. And, if used for ACE 5 AND the MAJOR, it cannot be used for the college requirement of 12 hours of 300/400-level course work in electives but can if used for ACE 5 AND the MINOR.

NBR 5: Study of the Arts to Understand Their Context (ACE 7)

Choose one course from ACE 7 Certified Courses.

NBR 6: Global Awareness or Knowledge of Human Diversity Through Analysis of an Issue (ACE 9)

Choose one course from ACE 9 Certified Courses.

Students enrolling for their first semester with junior standing (or more), will see that the list of approved courses includes a few business courses. While this section is labeled “non-business requirements,” students may elect to enroll in one of the business courses to fulfill the ACE 9 requirement as long as prerequisites are completed (which are generally reserved for juniors or seniors). Work closely with your adviser to bring this to their attention and to question how this course may potentially satisfy other degree program requirements, including the major. The options include:

  • ACTS majors – must complete an International Business Course as part of the degree requirements. Actuarial science majors may choose to take ECON 321, International Economics to fulfill the IBCR as well as the global awareness requirement (NBR 6–ACE 9).
  • ABUS majors – AECN 346, AECN 367, AECN 420, AECN 425, AGRI 282, ENSC 110, HORT 200, may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major.
  • BSAD majors – ECON 321, MNGT 365, MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (ECON 321 and MNGT 414 are also IBCR course options.)
  • ECON majors – ECON 321 may be taken fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (ECON 321 is also an IBCR option.)
  • IBUS majors – ECON 321, MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (Both are also IBCR options.)
  • MNGT majors – MNGT 365, MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (MNGT 414 is also an IBCR option.)
  • An alternative to the above options is allowance of the course to count for NBR 6–ACE 9 and the associated minor—but only one or the other (major OR minor).

In any of the above instances where a double counting is an option, only 3 hours of credit are awarded; student will still need to meet the 120 hours for graduation.

NBR 7: Business Communication (ACE 1)

JGEN 220 Business Communication Strategies

  • This is a business writing course with sophomore standing with 3 hours of composition as a prerequisite. While it is also an ACE 1 course, as is ENGL, BOTH ENGL and JGEN are specific requirements for the College of Business Administration.
  • RAIKES students will complete RAIK 287H and RAIK 288H instead of JGEN 220.

NBR 8: Oral Communication Skills (ACE 2)

COMM 286 Business & Professional Communication

  • Due to the importance of this course to the business curriculum, the college recommends taking this course on campus.
  • Sophomore standing is a prerequisite to enroll in this oral business speaking class; and while several other courses may be selected to fulfill the university ACE 2 requirement, COMM 286 is a specific requirement for the College of Business Administration.
  • RAIKES students will complete RAIK 187H and RAIK 188H instead of COMM 286.

NOTE: In the selection of course work for any of the above NBR’s, prerequisites, when stated anywhere in this bulletin, means course work MUST BE COMPLETED to enroll in the class. Concurrent enrollment in any identified prerequisite(s) is NOT permitted unless so indicated in the course description.

Business Core – Four Sections (approximately 56-69 hours)

  • Business Core Foundation (BCF) 17 hours (1 hour not applicable toward 120 hours)
  • Business Core Intermediate (BCI) 18 hours
  • Business Core Advanced–Major (BCA-M) (hours vary from 18-33 hrs)
  • Business Core Advanced–Capstone (BCA-C) (3 hours + 0 hour assessment)

The foundation and intermediate courses are designed to expose students to the various business disciplines. The advanced courses are those courses identified for each of the nine majors, and the capstone course is taken the final semester of the program. All course work for the Business Core (except where noted differently), must be taken for a grade.

Business Core Foundation (BCF) – Seven Courses (17 hours)

All students in the College of Business Administration will take the following courses (unless otherwise noted).

  • All course work (except 101 & 150) must be taken for a grade.
  • RAIKES students will complete a different series of course work for the Business Core Foundation:

– Foundation: RAIK 181H, RAIK 182H, RAIK 282H & STAT 218

– Leadership Series: RAIK 185H, RAIK 186H, RAIK 285H, RAIK 286H

– Computer Science Foundation: RAIK 183H, RAIK 184H, RAIK 283H, RAIK 383H

BCF 1–BSAD 101 Business Leadership Development (1 hr)
  • 1-credit-hour course (offered Pass/No Pass only).
  • Required of all new freshmen.
  • An active exploration, examination, and pursuit of fundamental concepts and principles of leadership development and how they relate to all fields within business administration. Also covered is a broad orientation to all domains of business administration, including activities, assignments, and exercises.
  • Take this course as a freshman (preferably first semester).
  • BSAD 101 is waived for Chancellor’s Leadership, Raikes, and transfer students who have completed 27 hours.
BCF 2–BSAD 150 Business Computer Applications (1 hr)
  • 1-credit-hour course (offered Pass/No Pass only).
  • Hour not applicable toward 120 hours for degree.
  • Required during freshman year (preferably first semester).
  • Required basic-skills computer course, use Access, Microsoft Word, PowerPoint, and Excel; students will complete group projects and group tests.
  • Advanced computer applications students may wish to “test out” via the Credit by Exam option instead of taking the class. Refer to the BSAD 150 website for additional information.
  • RAIKES students do not need to complete this requirement.
BCF 3–ACCT 201 and ACCT 202 Introductory Accounting I & II (3 hrs ea)

ACCT 201 Introductory Accounting I

  • Sequential; take ACCT 201 first
  • Prerequisite: Sophomore standing, 2.5 cumulative GPA; or freshman standing with completion of MATH 104 with a grade of C or better, and a 2.5 cumulative GPA earned in 14 hours of UNL credit
  • RAIKES students will complete a different series of course work for the Business Core Foundation:

– Foundation: RAIK 181H, RAIK 182H, RAIK 282H & STAT 218

– the Leadership Series: RAIK 185H, RAIK 186H, RAIK 285H, RAIK 286H

– Computer Science Foundation: RAIK 183H, RAIK 184H, RAIK 283H, RAIK 383H

ACCT 202 Introductory Accounting II

  • Sequential; take ACCT 202 following completion of ACCT 201
  • Prerequisite: Sophomore standing; grade of C or better in ACCT 201; 2.5 cumulative GPA
  • Grade of C or better in ACCT 202 to enroll in upper-level ACCT classes
BCF 4–ECON 211 and ECON 212 Principles of Macro & Microeconomics (ACE 8/6) (3 hrs ea)

ECON 211 Principles of Macroeconomics

ECON 212 Principles of Microeconomics

  • Same as above
BCF 5–ECON 215 Statistics (ACE 3) (3 hrs)

Business Core Intermediate (BCI) – Six Courses (18 hours)

  • Required of all business students regardless of major (except where noted under individual courses)
  • RAIKES students will take RAIK 281H and RAIK 381H in place of FINA 361, MNGT 331/SCMS 331, and MIST 350. They will also take RAIK 341H in place of MRKT 341.
  • Enrollment sophomore and junior year
  • All course work must be taken for a grade
  • In addition to differences noted above, RAIKES students will also complete:
  • Design Studio courses: RAIK 301H, RAIK 302H, RAIK 401H, and RAIK 402H
  • Computer science electives: 6 hrs from the following: CSCE 378, CSCE 476, RAIK 284H
  • These hours may be taken Pass/No Pass
  • Sequence with the following recommendations/restrictions:
  • Prerequisites vary for each class; classes are listed in order of those with the fewest to the most prerequisites.
  • Plan complete sequence of intentions to take BCI (and necessary prerequisites) to remain on schedule for graduation
  • The management courses are all different so; while they can be taken in the same semester, many students choose one or two for each semester.
  • Enroll in courses most applicable to major as soon as possible, particularly MRKT or FINA, to stay on sequence for major.
  • There are exceptions to these requirements for specific majors (ACCT, MRKT, ACTS). Please note those exceptions under the courses.
  • If transferring, a maximum of 3 hours may apply with further restrictions on applicability to not exceed the 75% rule.
BCI 1–BLAW 371 Legal Environment or BLAW 372 Business Law (3 hrs)
  • BLAW 371 – Prerequisites: Sophomore standing, MATH 104 (or higher), 2.5 GPA (BLAW 372 – see course description)
  • ACCT majors must take BLAW 372, which has other prerequisites.
BCI 2 – MNGT 350/MIST 350 Introduction to Management Information Systems or MRKT 350 Introduction to Marketing Information Systems
BCI 3 – FINA 361 Finance (3 hrs)
BCI 4 – MRKT 341 Marketing (3 hrs)
BCI 5 – MNGT 331/SCMS 331 Operations & Supply Chain Management (3 hrs)
  • Prerequisites: Junior standing; 2.5 GPA; and ECON 215 are specific prerequisites. CBA students are expected to have completed non-business requirements in communications and math and the Business Core Foundation to enroll in this course.
  • RAIKES students will take RAIK 281H in place of MNGT 331/SCMS 331.
BCI 6 – MNGT 360 Managing Behavior in Organizations (ACE 6) (3 hrs)
  • Prerequisites: Junior standing; 2.5 GPA are specific prerequisites. CBA students are expected to have completed non-business requirements in communications and math and the Business Core Foundation to enroll in this course.

Business Core Advanced-Major (BCA-M) – (18-31 hours)

Students may pursue and reference specific major requirements by clicking on the major: accounting, actuarial science, agribusiness, business administration, economics, finance, international business, management, or marketing.

  • Course work for the major requires completion of specific, required courses of the department, along with other guidelines.
  • Refer to the major page for a listing of requirements.
  • Careful and advanced planning is necessary as some courses for the major may not necessarily be available every semester (particularly summer).
  • ALL course work for the major must be taken for a grade (no Pass/No Pass).
  • Students may elect to take their International Business Course Requirement (IBCR) as part of their major.
  • Although a 2.5 GPA is not required to take these courses, a 2.5 is required to apply for graduation; thus, students are expected to maintain this level throughout their collegiate career.
  • Sequencing of classes is critical, particularly for agribusiness, actuarial science, and international business; plan the major courses well in advance of enrollment.
  • By this point in time, the curriculum was designed for ACE (except ACE 10) to have been completed through other course work. If missing an ACE 6, 8, or 9, there may be options through the major to fulfill both requirements.
  • A maximum of 3 hours of course work may transfer if the 75% rule has not been exceeded. Further restrictions may apply.

Business Core Advanced-Capstone (BCA-C) – Two Courses (3 hours)

BCA-C 1 – MNGT 475 Business Policies & Strategies (ACE 10) (3 hrs)
  • Reserved for graduating seniors, this course requires the Business Core Foundation (BCF) and Intermediate (BCI) course work to be completed for enrollment.
  • A capstone course integrating business concepts covered throughout the program.
  • Course MUST be taken at UNL and taken for a grade (no Pass/No Pass).
  • RAIKES students will take RAIK 382H to fulfill this requirement.
BCA-C 2 – BSAD 98 Senior Assessment (0 hrs)
  • A 0 credit-hour seminar required of ALL CBA graduating seniors.
  • Taught via Blackboard – all components must be completed to a satisfactory level to graduate.
  • Major Field Test required as part of assessment, which must be passed to graduate.

Electives – Hours Vary to meet 120 hour minimum to graduate

Electives round out the rest of the 120 hour curriculum where students have the option to choose courses toward a second major, a dual degree, a minor (or two); or, students can simply select courses of personal interest.

  • Some hours may need to be additional business course work (to meet the requirement that 60 hours of course work be in business). This requirement will vary by major.
  • There may be a need to enroll in an international business course requirement (IBCR) if not taken as part of the major or for the business elective(s) requirement.
  • A minimum of 12 hours of 300/400 upper-level course work beyond the business core is required for most majors to ensure depth is achieved through enrollment in elective hours. See 300/400-level Elective Requirement below for additional information.
  • In addition to the Foundation, leadership, and computer science foundation courses listed earlier, RAIKES students will also complete the following courses as part of the degree requirements:
  • Raikes Design Studio Courses (must be taken for a grade):
  • RAIK 301H, RAIK 302H, RAIK 401H, RAIK 402H (ACE 10)
  • Raikes Computer Science Electives (can be taken Pass/No Pass)
  • Choose 6 hours from: CSCE 378, CSCE 476 or RAIK 284H
  • If not completed through the other area requirements, any remaining ACE requirements will need to be completed as required electives.
  • Most students will average 35 hours of elective credit; 2nd major options and/or minors may be appropriate to consider for elective hours.

Other Requirements

International Business Course Requirement (IBCR)

  • The international business course requirement (IBCR) is to broaden the student’s international perspective.
  • Each student, excluding accounting majors, must include one course which emphasizes an international perspective.
  • Actuarial Science majors are encouraged to take FINA 450 if they have not met this requirement with completion of NBR 6 – ACE 9 with ECON 321 or MNGT 414.
  • The IBCR must be taken for a grade.

The course must be chosen from the following approved list of International Business Course Requirement (IBCR) courses. Many of these courses have prerequisites. Some are restricted for education abroad and others may only be offered once a year. Thus, you are advised to plan ahead in scheduling this requirement into your program.

IBCR Courses

BSAD 491 International Studies in Business and Economics (1-15 hrs)

  • Available only to students studying abroad for which there is no UNL equivalent course.
  • Available also for the Senshu, Japan, and for the China Education Abroad Programs.
  • 3 hrs applicable for MNGT and MRKT major; 6 hours applicable for BSAD or IBUS major.

ECON 321 International Economics

If not already completed, ECON 321 may double count for the ECON major AND NBR 6–ACE 9, Global Awareness (or toward an ECON or IBUS minor and NBR 6–ACE 9).

ECON 322 Developmental Economics (not regularly available)

ECON 323 Economic Development of Latin America (not regularly available)

ECON 388 Comparative Economics Systems (not regularly available)

ECON 421 International Trade

ECON 422 International Finance

ECON 423 Economics of Less Developed Countries

ECON 440 Regional Development

ECON 466 & ECON 467 Pro-Seminar in International Relations I & II

Courses for the Nebraska at Oxford Program

ECON 487 Economies in Transition (not regularly available)

FINA 450 International Finance

MNGT 398 Special Topics: Comparative International Small Business Management

Must be taken for a grade to count.

MNGT 414 Leadership in a Global Context

If not already completed, MNGT 414 may double count for the MNGT or BSAD or IBUS major AND NBR 6–ACE 9, Global Awareness (or it can count for the MNGT or IBUS minor and NBR 6–ACE 9).

MRKT 453 International Marketing (requires 6 hrs of MRKT prerequisites)

If planned carefully, the IBCR course can count in two places. It is not an extra 3 hours of credit, but rather, is 3 hours embedded within other requirements. If selected carefully, it can also count for 3 hours of credit in the major (i.e. MRKT 453 counts for MRKT elective in MRKT major and would count for the IBCR; FINA 450 counts for FINA elective in FINA major and would fulfill the IBCR as well; etc.). On the other hand, if course work for the major is already determined by personal choices, the IBCR can count in electives, and more specifically, for one of the ‘business’ electives needed for most majors.

300/400 Upper-level Requirement

As part of the degree requirements, all students must complete 12 hours of 300/400 level course work.

This can be business or non-business course work.

  • Business course work from the Business Core Intermediate (BCI), Business Core Advanced-Major (FIRST Major) or Business Core Advanced-Capstone may NOT be used to fulfill this requirement with exceptions noted below:
  • ABUS majors – 31 hour major – if more than 21 hours of course work for the major is taken at the 300/400-level and of those hours, course work is not being double counted toward the NBR and major, the additional 300/400-level hours can be used to fulfill the 300/400-level requirement. You will need to work with an adviser to be sure this works for you.
  • FINA majors – you will take between 24 and 30 hours for your major; click on the major to determine how many hours will double count for this requirement, depending on which option you select for the major.
  • IBUS majors – may NOT count the 300/400-level course work in language REQUIRED for the major toward this requirement; but any additional 300/400-level language course work that may be taken for a minor WILL count.
  • Business Core Advanced-Major course work used for a SECOND major (if picked), or course work selected for a minor MAY count.
  • Non-business course work (NBR) taken at the 300/400 level may be double counted to fulfill this requirement if it is not being used to double count for the 1st major.
  • No course may be taken on a Pass/No Pass basis unless it is 398/399 credit. Only 3 hours of 398/399 is allowed for this requirement.
  • Actuarial science majors and RAIKES students do not need to meet this requirement due to the additional hours at the 300/400 level required for the major/program.

Business Course/Business Elective Hours

Sixty (60) hours of business courses are required for the BSBA degree.

The required hours WILL VARY BY MAJOR, dependent on how requirements have been accepted and/or completed throughout the previous components of the program. While GENERAL MINIMUM guidelines by major are noted below, the Degree Audit will specify minimum business credit hour expectations for each student. You will generally see this addressed under the ELECTIVE section (BUSINESS ELECTIVES) on DARS.

  • ACCT, ECON, BSAD majors – 3 hours
  • MRKT – 6 hours
  • IBUS – 3 hrs plus additional hours if ‘non-business’ course work (maximum 6 hours) is selected for major.
  • ACTS – no additional business course work as your major consists of 28 hours of business course work.
  • FINA – no additional business course work as your major consists of 24-28 hours of business course work. UNLESS you select AECN 495A under the Banking and Financial Institutions options, and then you will need 3 hours of business electives.
  • ABUS and RAIK – no additional business course work required due to intent of major as being ‘business-related’ course work.
  • Additional hours may be required if there is a variation in hours for NBR, BCF, BCI or BCA, or if there is a violation of the 75% rule, the 15 hour rule, etc.

Course work must be taken for a grade except for 398/399 options where grades are generally not permitted

Foreign Languages/Language Requirement

Other than meeting the minimum requirement for admission to the University, the College does not require any additional work in foreign languages except for the international business major. Students, however, are always encouraged to take language courses.

Minimum Hours Required for Graduation

A minimum of 120 semester hours of credit is required for graduation; more may be necessary if specific degree requirements have not yet been completed. Most students will graduate with 121 hours as BSAD 150 is not applicable toward degree requirements.

Grade Rules

C- and D Grades

While students may earn grades of C- or D, there are restrictions and recommendations for such grades and further enrollment options:

  • Grade of C or higher in ACCT 201 required to enroll in ACCT 202.
  • Grade of C or higher in ACCT 202 required to enroll in any 300/400-level ACCT course.
  • Grade of C or higher required in other departmental higher-level sequencing courses (i.e. MATH 101 to take MATH 104, etc.). See course descriptions to determine enrollment restrictions.
  • Minimum 2.5 cumulative GPA required to enroll in many business courses.
  • ACCT 201, ACCT 202, ECON 215, FINA 361, BLAW 371, BLAW 372, MNGT 331, MNGT 350, MNGT 360, MNGT 475, MRKT 341, MRKT 350
  • Grades of C- or lower can be removed by retaking the course at UNL or within the University system (UNK, UNO).
  • Grades of C or better are required to transfer courses from other institutions.
  • University of Nebraska System transfers that are not included in the course work identified above require a D- or better grade. Students at system schools need to remember that their grade point transfers with them.
  • Academic bankruptcy options may be considered for students who have one or two semesters of poor performance.

Pass/No Pass Limits

The Pass/No Pass option is designed for students who want to study areas or topics in which they may have minimum preparation. If used for this purpose, the option can enrich the student’s academic experience without lowering the student’s grade point average. Several restrictions apply when considering the Pass/No Pass option:

  • BSAD 101 and BSAD 150 are offered only as Pass/No Pass. Both are required and BSAD 150 does not count toward the 120 hours required for the degree
  • Any student in any College enrolled at the University of Nebraska–Lincoln may NOT take business courses in the College of Business Administration using a the Pass/No Pass option.
  • College of Business Administration students may NOT take course work to satisfy ACE requirements, the International Business Course Requirement (IBCR), nor any required business course work, including the major and minor, using the Pass/No Pass option.
  • Students majoring in actuarial science through the College of Business Administration may NOT take any math, actuarial science, or required courses using the Pass/No Pass option.
  • Students may apply no more than 9 hours of elective credit using the Pass/No Pass option (excludes BSAD 101 and 150).
  • Students taking courses to fulfill the requirements of a minor in an area of study outside the College of Business Administration are subject to CBA rules restricting use of the Pass/No Pass option if courses in their minor are used to meet ACE or any college-specific requirements.
  • Students seeking any minor outside the College should verify rules applying to minimum grade expectations and Pass/No Pass options with the adviser for their minor as additional restrictions may apply and they often vary.
  • Students from UNO/UNK/UNMC and from other institutions are subject to the same restrictions listed here of UNL students.

Exceptions to the above rules are limited to the following and no other exceptions will be made.

  • An independent study course (398, 399) may be taken in the College of Business Administration using the Pass/No Pass option with the permission of the instructor and the department chair but College of Business Administration students who qualify for this exception may use the independent study course (398, 399) only as elective credit.
  • Advanced Placement grades of P and Credit By Exam grades of P will be accepted to fulfill degree requirements (with the exception of BSAD 150). These hours will not count against the 9-hour-maximum hours permitted.
  • Students who travel abroad and return with “credit” rather than grades from the institution where they studied may use P grades to fulfill degree requirements. These hours will not count against the 9-hour-maximum number of hours permitted.

GPA Requirements

A 2.5 cumulative grade point average is required to apply for graduation, as well as a requirement for enrollment in ACCT 201 and ACCT 202, ECON 215, BLAW 371 and BLAW 372, FINA 361, MNGT 331, MNGT 360, MNGT 475, MNGT/MIST or MRKT 350, and MRKT 341. In some instances, a specific grade is required in certain courses to continue with upper-level course work.

Transfer Credit Rules

See Maximum/Minimum hour restrictions under Course Exclusions and Restrictions

Course Level Requirements (Hour Requirement 300+)

In addition to the Business Core Intermediate and Business Core Advanced and Business Course Advanced Capstone requirements, business students must complete an additional 12 hours of 300/400-level course work in their program (not required for ACTS majors and RAIKES students). Students generally fulfill this requirement through their electives, but there may be a few upper-class students who can fulfill the requirement with the ACE course requirements.

Residency

  • At least 30 of the last 36 hours of credit must be registered for and completed in residence at the University of Nebraska-Lincoln.
  • Students electing to study abroad in their final semester may apply for an appeal of the residency rule.

Extended Education and Independent Study Rules

There are many opportunities to earn college credit through the UNL Office of On-line and Distance Education. While many of these credits may be applicable toward fulfilling college-specific requirements, there are restrictions for enrollment and completion. Please refer to http://onlineundergraduate.unl.edu/ for additional information.

Also:

  • Prerequisites must still be completed to enroll in these courses
  • Courses must be taken for a grade if being used to fulfill specific-degree requirements.
  • Maximum enrollment options between on-campus and extended education (all options) cannot exceed 19 hours without special permission due to extenuating circumstances.
  • No more than 3 hours of “X” (term-based, online courses) can be taken per semester.
  • Graduating seniors need to pay specific attention to early completion deadlines.

ACE Requirements

All students must fulfill the Achievement Centered Education (ACE) requirements. Information about the ACE program may be viewed at ace.unl.edu. Students may also use the Bulletin’s course search facility to search for ACE groups. Example: Enter ACE one in the search to generate a list of all possible ACE 1 courses.

ACE Achievement-Centered Education—Ten Courses (normally 30 hours)

This is the university’s innovative, outcomes-focused general education component designed to enhance the undergraduate experience by providing broad exposure to multiple disciplines, complementing the major and helping students develop important reasoning, inquiry, and civic capacities.

Important rules to remember when selecting course work to meet this requirement:

  • There are 10 ACE Student Learning Outcomes (SLO) and at least one course, equivalent to 3 credit hours, must be taken for each of the 10 SLO’s.
  • Up to three ACE Student Learning Outcomes (SLO), 4-10, may be satisfied by work in one subject area;
  • ACE SLO’s must be satisfied by work in at least three subject areas;
  • No ACE course may satisfy more than one ACE SLO in a student’s program;
  • If an ACE course addresses two ACE SLO’s, the student decides which one of the two outcomes the course will satisfy in that student’s program. (The degree audit will make an automatic decision based on first course taken; first SLO needed.)
  • As part of the college requirements of non-business and business courses, many courses will also work for ACE. Students should carefully review required course work with ACE options to make the best use of courses to fulfill both degree requirements as well as UNL ACE requirements.

Bulletin Rule

Students (including transfer students) must follow the Undergraduate Bulletin in effect when they enroll in the College of Business Administration. Students who leave the college and return or those applying for ‘readmission’ to the College are subject to requirements in place at the time of their re-enrollment in the College.

Quick points about the Marketing major/program.
Quick Points
Attribute Value
College: Business Administration
Degree Offered: Bachelor of Science in Business Administration
Hours Required: 120 hours for degree (18 hours for the major)
Minimum Cumulative GPA: 2.5 for graduation
Minor Available: Yes–for CBA students only
This is the 2012-2013 Undergraduate Bulletin

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