ABUS Courses

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ABUS 341
Marketing Crosslisted as MRKT 341
Prereqs: Sophomore standing; 2.5 GPA; Business Qualified (MATH104 or MATH106/106B or MATH107 or MATH208; BSAD220; ACCT201 and ACCT202; ECON211 and ECON212; ECON215 or equivalent.) Prereqs differ for RAIKES, ACTS, and ABUS majors - see bulletin for exceptions.
Credit toward the degree cannot be earned in both MRKT300 and MRKT341/MRKT341H. Cannot be taken Pass/No Pass.
The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ABUS 388
Agribusiness Entrepreneurship Crosslisted as HORT 388, AGRO 388, EAEP 388, ENTR 388
Overview of types of agricultural enterprises. Basic accounting principles as they relate to agricultural businesses.  Requires completion of a marketing plan specific to agricultural enterprises based on a business idea.  Student team projects with emphasis on marketing.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ABUS 488
Business Management for Agricultural Enterprises Crosslisted as HORT 488/888, AGRO 488/888, EAEP 488/888, ENTR 488/888
HORT 488/888 requires the completion of a shadowing assignment and the analyses of case studies.
Research a specific agricultural enterprise. Develop and present a business plan using materials from the primary area of interest.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ACE Outcomes: 10
ABUS 855
Marketing and Globalization Crosslisted as MRKT 855
Prereqs: GRBA 813 or equivalent
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a “real world” application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers.
Credit Hours: 3-6
Max credits per degree: 6
Course Delivery: Classroom, Web


This is the site for old bulletin data. Please head to UNL's Course Catalog for updated course and program information.