ADPR 438/838: Global Advertising

ADPR 438/838
Prereqs: Junior standing and ADPR 283.
Global advertising and communication. Cultural, economic, political and social differences that affect advertising strategy and execution in foreign markets. Advertising a USA product or service in the global market.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ACE Outcomes: 9