MRKT 350: Marketing Analytics

Prereqs: BSAD 50 or equivalent; ECON 215; MRKT 341/341H; and 2.5 GPA.
MRKT 350 is 'Letter grade only'.
Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.
This course is a prerequisite for: MRKT 441, MRKT 442
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom