MRKT 350: Marketing Analytics
MRKT 350 is 'Letter grade only'.
Introduction to analytical methods of marketing analysis for marketing decisions using data-based cases, including choice models, mapping methods, clustering and mixture regression models, conjoint analysis, sales response models, and data visualization. Applications are in the areas of customer value assessment, segmentation, targeting, brand positioning, new product development, and resource allocation.
|Course Format:||Lecture 3|