ABUS 341: Marketing
Marketing Crosslisted as MRKT 341
Prereqs: Sophomore standing; 2.5 GPA; Business Qualified (MATH 104 or MATH 106 or MATH 107/107H or MATH 208/208H; ACCT 201 or ACCT 201H or RAIK 181H; ACCT 202 or ACCT 202H or RAIK 282H; ECON 211 or ECON 211H or RAIK 282H; ECON 212 or ECON 212H or RAIK 182H; ECON 215 or ECON 215H or STAT 218). Prereq for actuarial science, Raikes School and agribusiness majors: refer to exceptions for the requirements.
The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
|Course Format:||Lecture 3|