ADPR 221: Strategic Writing for Advertising and Public Relations

Prereqs: ADPR 151 Introduction to Advertising and Public Relations
Advertising and public relations writing styles and techniques to develop effective, goal-oriented communications designed for diverse audiences, tactics and media. This course spans objective news-style writing to digital storytelling, persuasive ad copywriting and promotional direct marketing.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 1