ADPR 323: Copy and Concept

ADPR 323
Prereqs: ADPR 283.
The core of any great advertisement is its concept. This course is for copywriters to find that big idea then execute it by developing copy that effectively promotes the brand. Copywriters will have to write long copy, short copy, scripts for television and radio, and copy for interactive media.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom


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