ADPR 329: Jacht Ad Lab

ADPR 329
Prereqs: ADPR 283 and permission.
Application required.
Learn agency processes and business fundamentals. Work as junior member of one or more teams to conduct research and evaluate the findings, develop and present integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client.
Credit Hours: 3
Course Format: Lecture 9
Course Delivery: Classroom

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