ADPR 360: Media Planning and Strategy

Prereqs: ADPR 283.
ADPR 360 assignments include evaluating, selecting, and planning the use of media.
The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Integrating information from a variety of resources and applying basic numerical and statistical concepts that build the foundation for strategic media planning.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom


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