ADPR 360: Media Planning and Strategy
Prereqs: ADPR 283.
ADPR 360 assignments include evaluating, selecting, and planning the use of media.
The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Integrating information from a variety of resources and applying basic numerical and statistical concepts that build the foundation for strategic media planning.
|Course Format:||Lecture 3|