ADPR 429: Jacht Student Ad Agency

Prereqs: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required.
Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Learn and apply basic business concepts involved in a working ad agency startup. Application of knowledge, experience, and skills learned in previous courses to a new situation.
Credit Hours: 3
Course Format: Lecture 9
Course Delivery: Classroom
ACE Outcomes: 10