ADPR 439: Student Competitions
Prereqs: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required.
Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.
|Course Format:||Lecture 3|