ADPR 459/859: Writing for Digital Media

Prereqs: Junior standing and either ADPR 283 or BRDC 228.
Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulations, responsibilities, audience analysis, and promotion.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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