ADPR 481: Advertising and Public Relations Research

Prereqs: Junior standing; ADPR 283.
Experience the actual research process and produce a report.
Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom


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