ADPR 489/889: Advertising and Public Relations Campaigns

Prereqs: Senior standing and nine hours selected from ADPR 207 or from 300- or 400- level ADPR electives; permission required.
ADPR 489 requires working in teams.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Application of knowledge, experience, and skills learned in previous courses to a new situation.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 10