AECN 471: Agricultural Marketing and Product Development I

Prereqs: Junior standing or permission.
AECN 225 recommended.
Selection of an agriculturally related product or service and the development of a comprehensive marketing plan. Market analysis of physical, economic and financial feasibility and formalization of an effective promotional product campaign.
This course is a prerequisite for: AECN 472
Credit Hours: 1
Course Format: Independent Study
Course Delivery: Classroom