AECN 472: Agricultural Marketing and Product Development II

Prereqs: Junior standing or permission; AECN 471.
Further refinement in the development of marketing plan from AECN 471. Condensation of marketing plan into executive summary and preparation of professional oral presentation. Extensive interaction with the local agribusiness community and participation in national agri-marketing competition.
Credit Hours: 2
Course Format: Independent Study
Course Delivery: Classroom


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