EAEP 225: Agribusiness Entrepreneurship in Food Products Marketing
Agribusiness Entrepreneurship in Food Products Marketing Crosslisted as AECN 225, MRKT 225
Pass/No Pass option not allowed for College of Business Administration majors.
Marketing strategies and entrepreneurship ventures throughout a food systems channel from producers of agricultural commodities to processors of food products and the final consumer. Entrepreneurship studies dealing with food processors, wholesaling, retailing and food service firms. Create strategic marketing plan to introduce a new food product into a retail consumer market.
|Course Format:||Lecture 3|