ENTR 321: Entrepreneurship and Innovation in Organizations

ENTR 321
Prereqs: Sophomore Standing.
MNGT 321/ENTR 321 is 'Letter grade only'.
Introduction to entrepreneurship management/marketing. Provides an 'insider's view' of entrepreneurial creativity, innovation, and value creation.  First-hand accounts from personal experiences in creating new products, services, and ideas.  Insight into real-world marketing creativity, leadership applications, research and development, market analysis, feasibility study, and potential careers in creativity and related fields.  Involves the investigation of markets, both for profit and not-for-profit.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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