MRKT 257
MRKT 257 is "Letter Grade only".
This course provides an introduction to the fundamentals of sales communication including verbal, listening and written skills. Students learn the various components of the selling process, develop a written selling plan, and gain experience in executing each step of the selling process through role-play exercises.
This course is a prerequisite for: BLAW 372, MRKT 357, MRKT 457, MRKT 460
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 2