MRKT 300: Contemporary Marketing

Prereqs: For non-CBA students only; 2.5 cum GPA; Sophomore standing, ECON 200 (or ECON 211 & 212).
Letter grade only. MRKT 300 fulfills the Marketing requirement for the minor in business administration for non-business students and is part of a six course sequence for the minor. Credit towards the degree cannot be earned in both MRKT 300 and MRKT 341.
Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing’s role in organizations and businesses.
This course is a prerequisite for: TMFD 412, TMFD 413
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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