MRKT 300: Contemporary Marketing
Letter grade only. MRKT 300 fulfills the Marketing requirement for the minor in business administration for non-business students and is part of a six course sequence for the minor. Credit towards the degree cannot be earned in both MRKT 300 and MRKT 341.
Survey of marketing principles for non-business students. Overview of the fundamental terms and concepts in contemporary marketing, introduction to real world marketing strategies and focuses on marketing’s role in organizations and businesses.
|Course Format:||Lecture 3|