MRKT 341H: Honors: Marketing
Honors: Marketing Crosslisted as RAIK 341H
Prereqs: Open only to CBA Honors Academy students in good standing or by permission. Sophomore standing; 2.5 GPA; Business Qualified (MATH104 or MATH106 or MATH107/107H or MATH208/208H; ACCT201 or ACCT201H or RAIK181H; ACCT202 or ACCT202H or RAIK282H; ECON211 or ECON211H or RAIK282H; ECON212 or ECON212H or RAIK182H; ECON215 or ECON215H or STAT218). Prereq for actuarial science, Raikes School of Computer Science and Management and agribusiness majors: refer to exceptions for the requirements. Students enrolling in RAIK341H must be admitted to the Jeffrey S. Raikes School of Computer Science and Management.
Letter Grade Only.
The marketing system, its relations with the socioeconomic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.
|Course Format:||Lecture 3|