MRKT 345: Market Research

MRKT 345
Prereqs: MRKT 341, and ECON 215 or equivalent.
Introduction to methods and principles of investigation and analysis used in making marketing decisions, from product development to channel decisions, to advertising decisions. Planning studies, proposing studies, conducting data gathering, analyzing and interpreting data, reporting results.
This course is a prerequisite for: MRKT 442
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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