MRKT 346: Marketing Channels Management

MRKT 346
Marketing Channels Management Crosslisted as SCMS 346
Prereqs: MRKT 341.
Basic concepts used in analyzing marketing channels, identifies the issues of designing sound channels, the issues of managing them effectively, and evaluating their performance.
This course is a prerequisite for: SCMS 439, SCMS 474
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom


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