MRKT 347: Marketing Communication Strategy
Prereqs: MRKT 341.
Role of communication in the marketing process. Integration of advertising, personal selling, sales promotion, packaging, public relations, as well as their social, economic, and legal impact. Emphasis on influence of marketing communication on consumer information processing and decision making processes and determination and evaluation of marketing communication opportunities, objectives, messages, and effort.
This course is a prerequisite for: MRKT 449
|Course Format:||Lecture 3|