MRKT 350: Marketing Analytics

Prereqs: BSAD 150 or equivalent; ECON 215; MRKT 341/341H; and 2.5 GPA.
MRKT 350 is 'Letter grade only'.
Strategic use of information systems for marketing objectives. Basic concepts in information systems structure, organization, and communication. Customer relationship management in Internet and non-Internet environments using marketing databases and software. Identifying market opportunities, developing targets, managing and evaluating promotional efforts using information systems.
This course is a prerequisite for: MRKT 441, MRKT 442
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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