MRKT 428: Sports & Event Marketing

Prereqs: MRKT 341
The course will focus on the development, promotion, and implementation of various forms of consumer experiences. Topics include, but are not limited to sports participation, sporting events, concerts, theatrical performances, museums, renaissance fairs, and theme parks. Topics covered will also include the planning, promotion, and logistical support needed to provide a meaningful experience to consumers.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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