MRKT 457: Customer Relationship Management

Prereqs: MRKT 257 and admission to Center for Sales Excellence.
MRKT 457 is "Letter Grade only".
This course focuses on CRM as it applies to sales. It teaches how to use CRM systems to identifying good customer attrition; customer retention; and customer lifetime value. Students will also get hands on experience of using a CRM system to successfully plan and execute a sales plan.
This course is a prerequisite for: MRKT 460
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom

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