SCMS 444: Supply Chain Logistics Management

SCMS 444
Supply Chain Logistics Management Crosslisted as MRKT 444
Prereqs: MRKT 341 and SCMS 331.
Examination of physical distribution activities in the marketing mix from the viewpoints of both providers and users of components of logistics systems. Logistics problems of concern to the marketing manager include time and place utility concepts, spatial relationships of markets, channel design, transportation modes, and inventory management.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom


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