Journalism & Mass Communications Advertising & Public Relations

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ADPR Courses

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ADPR 151 is open to non-College of Journalism and Mass Communications majors.
Fundamental concepts and processes underlying integrated marketing communications in a global market place. The discipline’s historical roots and current role of professionals.
This course is a prerequisite for: ADPR 221, ADPR 283
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ADPR 191
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 191 may be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
ADPR 207
Communicating to Public Audiences Crosslisted as ALEC 207
Prereqs: College of Agricultural Sciences and Natural Resources (CASNR): completion of all CASNR core communications course requirements.
Concepts and techniques of public relations. Skills and theory for relating to government, corporate, and other agricultural public audiences.
This course is a prerequisite for: ADPR 429, ADPR 439, ADPR 489
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: ADPR 151 Introduction to Advertising and Public Relations
Advertising and public relations writing styles and techniques to develop effective, goal-oriented communications designed for diverse audiences, tactics and media. This course spans objective news-style writing to digital storytelling, persuasive ad copywriting and promotional direct marketing.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 1
Prereqs: ADPR 151.
Writing assignments require incorporation of research and strategy development, culminating in a creative brief.
Examine client problems and possible solutions and develop and evaluate strategies and tactics for promotional communications.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 291
Prereqs: None
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
ADPR 323
Prereqs: ADPR 283.
The core of any great advertisement is its concept. This course is for copywriters to find that big idea then execute it by developing copy that effectively promotes the brand. Copywriters will have to write long copy, short copy, scripts for television and radio, and copy for interactive media.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 329
Prereqs: ADPR 283 and permission.
Application required.
Learn agency processes and business fundamentals. Work as junior member of one or more teams to conduct research and evaluate the findings, develop and present integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client.
Credit Hours: 3
Course Format: Lecture 9
Course Delivery: Classroom
Prereqs: ADPR 283 and JOMC 130-134 or JOMC 161.
Graphics and design of advertising. Principles and techniques of typography, layout and design, computer graphics, and production methods. Develop strategies and design ads for various media using industry-standard graphic design programs.
This course is a prerequisite for: ADPR 433
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 2
Prereqs: Junior standing, ADPR 283 and permission.
Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 357
Prereqs: ADPR 283.
Examines the role of an advertising agency account planner in developing strategies in the form of creative briefs based on insights from both primary and secondary research research.
Credit Hours: 3
Course Format: Lab 3, Lecture 1
Course Delivery: Classroom
Prereqs: ADPR 283.
ADPR 360 assignments include evaluating, selecting, and planning the use of media.
The principles and practices of planning, evaluating, and selecting a variety of traditional and non-traditional media in a local and national context. Marketing-driven strategic approaches to understand how media fits into an integrated communication system. Integrating information from a variety of resources and applying basic numerical and statistical concepts that build the foundation for strategic media planning.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: ADPR 283.
Understanding connections between paid media (advertising) and owned and earned media (public relations) as part of integrated marketing communications.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom
Prereqs: ADPR 283.
Overview of decisions communications managers must make when developing digital content. Introduction to breadth of digital content strategy.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom
ADPR 391
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. ADPR 391 may be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
Prereqs: Junior standing. College of Journalism and Mass Communications: Junior standing; ADPR 283.
Fundamental components of issues management and crisis communications. Learning experiences in agriculture and natural resources that provide an understanding of issues facing the respective field of study.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required.
Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Learn and apply basic business concepts involved in a working ad agency startup. Application of knowledge, experience, and skills learned in previous courses to a new situation.
Credit Hours: 3
Course Format: Lecture 9
Course Delivery: Classroom
ACE Outcomes: 10
ADPR 433/833
Prereqs: Junior standing and ADPR 333.
ADPR 433/833 has individual and team projects.
Visual and graphic design as applied to the corporate environments of advertising and public relations. Print and electronic design principles, strategies and elements using traditional and new digital technologies. Development of creative materials for actual clients, corporate identities, electronic presentations, professional creative portfolios, non-traditional resumes, and World Wide Web (WWW) sites.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Junior standing; ADPR 283.
A study of the digital communication landscape. Course explores how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs: ADPR 283.
Content and discussions on global issues affecting the public relations profession, the professional, the specialized practices, and the engagement of stakeholders simultaneously at home and at transnational levels.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 438/838
Prereqs: Junior standing and ADPR 283.
Global advertising and communication. Cultural, economic, political and social differences that affect advertising strategy and execution in foreign markets. Advertising a USA product or service in the global market.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ACE Outcomes: 9
Prereqs: Senior standing and nine hours selected from 300- and 400-level ADPR courses and/or ADPR 207; permission required.
Requires interview process and submission of portfolio.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a nationally competitive advertising and public relations campaign for a national client.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 10
Prereqs: Junior standing and ADPR 283.
The alternative and advanced methods of communicating a message, a need, a perception or attitude. Creative storytelling and problem-solving, critique and analysis, and how to creatively communicate with strategic thinking and design.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Junior standing and ADPR 283.
Philosophies and theories that underlie the discipline and profession of public relations. The critical and supportive perspectives used to gain insight into the history and direction of public relations.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs: Junior standing and ADPR 283.
Multimedia tools in advertising, public relations, direct marketing, and sales promotion. Promotional writing, publications development, and media relations.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs: ADPR 283.
Role of public relations in prevention of crises, response to crises, and recovery from crises. How to preempt, prepare for and respond to corporate, nonprofit and government sector crises from a public relations perspective.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Junior standing, ADPR 283 and JOMC 130-134 or JOMC 161.
Communication strategies and tactics using interactive media. Exploration of interactive’s role in strategic communications, user experience, information architecture, interactive design and development using current web technologies.
Credit Hours: 3
Course Format: Lab 3, Lecture
Course Delivery: Classroom, Web
Prereqs: Junior standing and either ADPR 283 or BRDC 228.
Analysis and preparation of radio and television commercials and announcements in terms of content and production techniques. Development of structure and functions of the broadcast advertising media. Regulations, responsibilities, audience analysis, and promotion.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Junior standing and ADPR 283.
Issues in sports media relations and integrated marketing communications. Background of the unpredictable nature of the sports industry and the relationships with its various publics and the media.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Junior standing and ADPR 283.
Key theories related to the study of social media, important social media monitoring and management practices, and advertising/PR opportunities on the most popular social and mobile media platforms.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ADPR 480/880
Japanese Visual Culture in Context Crosslisted as ARTP 480/880
ADPR/ARTP 480/880 is a study abroad course that includes four days on campus in Lincoln and two and one-half weeks in Japan. ADPR/ARTP 480/880 is 'Letter grade only'.
Test and hone visual literacy skills in a foreign country. Observe, analyze, and interpret visual information without the aid of text in the native Japanese language. Sharpen perceptual and analytical skills through daily drawing, writing, and photography in Japan. Increase global awareness through analysis of an issue.
Credit Hours: 3
Course Format: Studio 32
Course Delivery: Classroom
ACE Outcomes: 2, 9
Prereqs: Junior standing; ADPR 283.
Experience the actual research process and produce a report.
Research in the planning, development and evaluation of advertising. The research process, use of secondary sources of information and how to analyze data from these sources. The planning and execution of primary research. Survey techniques.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ADPR 482/882
Prereqs: Junior standing and ADPR 283.
ADPR 482/882 assignments provide practical experience.
Fundamentals of direct advertising, data base building and management, the economics of the industry, development and testing of effective creative materials, product selection and pricing, telemarketing, business to business direct advertising, lead-generating programs, the use of electronic and print media in the direct advertising mix and fund-raising for worthy causes.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
ADPR 483/883
Prereqs: Junior standing; ADPR 283 and JOMC 130-134 or JOMC 161.
How to improve individual portfolios of creative work and execute a variety of creative pieces that demonstrate improvement in their collections.
Credit Hours: 1
Course Format: Lecture 1
Course Delivery: Classroom
Prereqs: Junior standing; ADPR 283.
The managerial philosophy, techniques, and processes in advertising. Organizational structures, integrated marketing communications, strategic planning, marketing planning, advertising planning, advertising research, budgeting, and decision paradigms.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs: For ADPR majors: ADPR 283; Junior standing for BRDC majors.
Techniques for print and electronic media sales and promotion. Rate structures, legal requirements, and social and economic effects.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
Prereqs: Senior standing and nine hours selected from ADPR 207 or from 300- or 400- level ADPR electives; permission required.
ADPR 489 requires working in teams.
Conduct research and evaluate the findings to develop and present an integrated marketing communications strategy and creative materials for a multimedia advertising and public relations campaign needed by a client. Application of knowledge, experience, and skills learned in previous courses to a new situation.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 10
ADPR 491/891 may be repeated up to three times so long as the topics are different. 12 hours max special topics hours at all levels (100, 200, 300, 400) per degree.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture
Course Delivery: Classroom, Web
Prereqs: Junior standing; ADPR 283 and permission.
A maximum of 3 hours will be accepted toward the degree.
Advertising- or Public Relations-related internships, paid or unpaid, will provide students with an opportunity to enhance their professional skills while contributing meaningful work and expanding their career networks.      ·      1 hour of credit requires 100 hours of work during the term.      ·      2 hours of credit require 200 hours of work during the term.      ·      3 hours of credit require 300 hours of work during the term.
Credit Hours: 1-3
Max credits per degree: 3
Course Format: Field
Course Delivery: Web
Prereqs: Permission.
This course has no description.
Credit Hours: 1-24
Max credits per degree: 24
Course Format: Independent Study
Course Delivery: Classroom
ADPR 499H
Prereqs: For candidates with distinction, with high distinction, and with highest distinction in the College of Journalism and Mass Communications.
This course has no description.
Credit Hours: 1-4
Course Delivery: Classroom
Prereqs: Senior standing; ADPR major; candidate for degree.
All seniors must complete an exit interview to remain eligible for graduation. ADPR 98 uses Blackboard. Pass/No Pass only.
Appropriate career-related announcements, activities, and responsibilities.
Credit Hours: 0
Course Format: Independent Study
Course Delivery: Web

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JOMC Courses

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Prereqs: none
Assists new students in making a successful transition to the University of Nebraska, specifically the College of Journalism and Mass Communications, both academically and personally.  Fosters a sense of belonging, promotes engagement in the curricular and co-curricular life of the University, encourages self responsibility, and articulates the benefits of a higher education and the expectations and values of the University. Helps students develop and apply essential study skills, communication skills and explore interests, abilities and values.
This course is a prerequisite for: JOMC 20
Credit Hours: 1
Course Format: Lecture 1
Course Delivery: Classroom
Groups: Special Topics
Open to non-College of Journalism and Mass Communications majors.
Introduction to the mass media as sources of news and entertainment conduits for messages of persuasion. Background and history about print and broadcast media and about public relations. How the media and persuasive messages both affect and are affected by society and content.
This course is a prerequisite for: BRDC 227, JOUR 201, JOUR 202, JOUR 404
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Admitted to College of Journalism and Mass Communications or by permission for students whose home college has a written agreement with the COJMC regarding this course.
This is the first of six credit hours in visual communications required for all COJMC majors. Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester. Students can register for JOMC 130, 131, and 132 simultaneously.
Live events, online materials and activities in design thinking, storytelling, and how technology works to challenge students to think creatively, strategically and intelligently when producing content.
Credit Hours: 1
Course Format: Recitation 1
Course Delivery: Classroom
Prereqs: Admission to College of Journalism and Mass Communications or by permission for students whose home college has a written agreement with the COJMC regarding this course.
Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.
Self-paced modules and weekly critiques introduce students to specific types of content in traditional and digital media, such as video, photography, layout, typography, web design, audio and mobile.
This course is a prerequisite for: JOMC 133, JOMC 134
Credit Hours: 1
Course Format: Recitation 1
Course Delivery: Classroom
Prereqs: Admission to College of Journalism and Mass Communications or by permission for students whose home college has a written agreement with the COJMC regarding this course.
Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.
Students continue self-paced modules and weekly critiques to learn fundamentals of specific types of content in traditional and digital media, such as video, photography, layout, typography, web design, audio and mobile.
This course is a prerequisite for: JOMC 133, JOMC 134
Credit Hours: 1
Course Format: Recitation 1
Course Delivery: Classroom
Prereqs: Successful completion of JOMC 130, JOMC 131, and JOMC 132.
Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.
Students continue self-paced modules and weekly critiques to achieve more advanced proficiency in specific types of visual communication used in traditional and digital media.
Credit Hours: 1
Course Format: Recitation 1
Course Delivery: Classroom
Prereqs: JOMC 130, 131, 132.
Students can complete JOMC 130, 131, 132, 133 and 134 in two, three or four semesters. The courses cannot be completed in one semester.
Produce multimedia group project that communicates information about organization, group, social issue, etc. Use all skills developed in previous modules.
Credit Hours: 2
Course Format: Recitation 1
Course Delivery: Classroom
Examines the primary concepts and conflicts in contemporary sports communication.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOMC 191
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
Prereqs: JOMC 100.
Required for capstone courses.
Focus on resume, cover letter preparation, interviewing skills, and strategies for internship and job searches.
Credit Hours: 0
Course Format: Lecture
Course Delivery: Classroom
Role of ethical principles and social responsibility and their importance in society and media today. Analysis of local and global human trafficking issues and advancing knowledge and solutions in areas of awareness, prevention, education, and role of media.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 8, 9
JOMC 291
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
JOMC 391
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
JOMC 408/808
Current issues in media and politics, domestically and internationally.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
The roles and effects of mass media and major works exemplifying the practice of journalism.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOMC 422/822
Open to non-College of Journalism and Mass Communications majors.
Multicultural and gender diversity issues within the mass media. Broadcast news, print, and advertising media messages of racial, ethnic, and gender based minorities including African Americans, Hispanic Americans, Asian Americans, Native Americans, and women.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom
JOMC 444/844
Science Writing Crosslisted as ALEC 444
Prereqs: Permission.
Open to all majors. Articles may be submitted for publication.
Advanced writing about science for the non-expert and/or for the general public. Issues in science communication through reading the best writers in science and journalism. Research and write short articles and longer profiles about science and scientists at the University of Nebraska-Lincoln (UNL) and elsewhere. Polish writing skills for doing work in science classes.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom
JOMC 485/885
Prereqs: Junior standing; major in advertising and public relations, broadcasting, or journalism
History of American mass media in cultural and philosophical contexts; the evolution of mass media as a social institution.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom
JOMC 486/886
Prereqs: Junior standing; major in ADPR, BRDC, or JOUR.
The legal basis for freedom of speech and press. The limitations imposed upon rights by statute, common law and court decisions. Resolving conflicts between those rights and other constitutional rights. Enhancing critical-thinking and writing skills. Roles, rights, and responsibilities of mass media in a free society through analysis of cases.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOMC 487/887
Prereqs: Junior standing; major in ADPR, BRDC or JOUR.
Required of all students seeking a degree through the College of Journalism and Mass Communications.
Interrelationships between the American mass media and society, integrating ethics, theories and contemporary issues.
Credit Hours: 3
Course Format: Lecture
Course Delivery: Classroom, Web
ACE Outcomes: 8
JOMC 491/891
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
Prereqs: Graduating senior in the semester the student enrolls in the course.
All seniors must complete an exit interview to remain eligible for graduation. This course uses Blackboard.  Appropriate career-related announcements, activities, and responsibilities
Credit Hours: 0
Course Format: Independent Study
Course Delivery:

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JOUR Courses

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Prereqs: Major in the College of Journalism and Mass Communications or major in other colleges whose programs require JOUR 102; passing grade on the "Writing/Usage" proficiency exam.
Arrangements for the "Writing/Usage" proficiency exam can be made in Andersen Hall Room 147.
Basic principles of creating and evaluating clear, engaging expository, descriptive, narrative and persuasive writing for defined audiences and the contribution that tight focus, effective transitions, proper grammar, spelling, usage and punctuation make to effective writing.
This course is a prerequisite for: JOUR 102, JOUR 204
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: Good standing in the University Honors Program or by invitation.
One University Honors Seminar 189H is required of all students in the University Honors Program. JOUR 189H is open to University Honors Program students with any major and will count toward the degree in the College of Journalism and Mass Communications.
Topic varies.
Credit Hours: 3
Course Format: Lecture , Quiz
Course Delivery: Classroom
ACE Outcomes: 5
JOUR 191
Maximum of 12 credit hours of special topics at all levels (191, 291, 391, 491). JOUR 191 may be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
JOUR 201
Prereqs: JOMC 101.
Work in JOUR 201 will appear on the student news World Wide Web (WWW) site.
Evaluating stories for grammar, punctuation, accuracy. and fairness. Learning and applying AP style. Writing headlines and captions.
This course is a prerequisite for: JOUR 302, JOUR 303, JOUR 410, JOUR 497, NEWS 306
Credit Hours: 3
Course Format: Lecture 2, Quiz 2
Course Delivery: Classroom
JOUR 202
Prereqs: JOMC 101.
Work in JOUR 202 will appear on the student news World Wide Web (WWW) site. JOUR 202 is 'Letter grade only'.
Basic reporting and writing for all news media. Interviewing and gathering information from appropriate sources.
Credit Hours: 3
Course Format: Lecture 3, Quiz 2
Course Delivery: Classroom
ACE Outcomes: 1
Prereqs: Sophomore standing and JOUR 102.
Introduction to techniques for gathering information for use in preparing news and advertising for public media.
Credit Hours: 3
Course Format: Lab , Lecture
Course Delivery: Classroom
JOUR 291
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. JOUR 291 may be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
JOUR 302
Prereqs: JOMC 130-134 or JOMC 160, JOUR 201 and 202.
Work in JOUR 302 will appear on the student news World Wide Web (WWW) site.
Advanced reporting and writing. Skills and techniques necessary to develop more complex stories for all platforms.
This course is a prerequisite for: JOUR 305, JOUR 324, JOUR 326, JOUR 386, JOUR 401, JOUR 446, JOUR 450, JOUR 497, NEWS 306
Credit Hours: 3
Course Format: Lecture 3, Quiz 1
Course Delivery: Classroom
JOUR 303
Prereqs: JOUR 201 and 202.
Work in JOUR 303 will appear on the student news World Wide Web (WWW) site. JOUR 303 is 'Letter grade only'.
Refining of editing of news and feature stories for print and on-line media. Issues of ethics and news-editing.
This course is a prerequisite for: JOUR 386
Credit Hours: 3
Course Format: Lecture 2, Quiz 2
Course Delivery: Classroom
Prereqs: JOMC 130-134 or JOMC 160; JOUR 202.
Explores a variety of digital reporting and storytelling options used to produce journalistic content online.
This course is a prerequisite for: JOUR 446
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: JOUR 302.
Work in JOUR 305 will appear on student news World Wide Web (WWW) site. JOUR 305 is 'Letter grade only'.
Intensive practice in writing magazine articles for the general and specialized markets. Writing techniques and research.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOUR 307
Prereqs: JOUR 202.
News reporting using data and analysis. Techniques for analysis and skills for writing complex stories.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: JOUR 302.
Feature writing with the objective of improving the ability to produce nonfiction news stories.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOUR 326
Prereqs: JOUR 302.
The importance of good sports reporting through clear writing and its importance to readers; the principles of different types of sports stories; how to think critically about sports media; and how the fundamentals of good reporting and writing apply to sports.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOUR 348
Prereqs: JOUR 202.
JOUR 348 is 'Pass/No Pass only'.
An inside look at the news reporting business by hearing each week from working journalists at the Omaha World-Herald.
This course is a prerequisite for: JOUR 448
Credit Hours: 1
Course Format: Lecture
Course Delivery: Classroom
Prereqs: JOUR 302 and 303.
Work in JOUR 386 will appear on the student news World Wide Web (WWW) site. JOUR 386 is 'Letter grade only'.
Theories and principles of editing and designing magazines. Decisions regarding the format and breakdown of the magazine, editing and designing stories, choosing photographs, writing captions and headlines.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOUR 391
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree. May be repeated up to three times so long as the topics are different.
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture 1
Course Delivery: Classroom, Web
JOUR 401/801
Prereqs: JOUR 302.
Work in JOUR 401/801 will appear on the student news World Wide Web (WWW) site. Jour 401/801 is 'Letter grade only'.
Long-form writing, interviewing, computer-generated research, refined writing and teamwork in the creation of a single-subject project.
Credit Hours: 3
Course Format: Studio
Course Delivery: Classroom
ACE Outcomes: 10
Prereqs: JOMC 101 and JOMC 130-134.
Student work in JOUR 404/804 will appear on student news World Wide Web (WWW) site.
News, feature, sports and picture-story journalism.
This course is a prerequisite for: JOUR 406, JOUR 490, NEWS 306
Credit Hours: 3
Course Format: Studio
Course Delivery: Classroom
Prereqs: JOUR 404/804.
Work in JOUR 406/806 will appear on the student news World Wide Web (WWW) site.
Building visual skills to recognize action, reaction and/or emotion, and incorporating them into the shootings and pictures.
Credit Hours: 3
Course Format: Lab 2, Lecture 2
Course Delivery: Classroom
JOUR 407/807
Prereqs: JOUR 202 or by permission.
Storytelling with visuals generated from data. Theory and practice of visualization and analysis basics.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: JOUR 202 or by permission.
Web development for data-driven storytelling on the Internet. Programming for news media.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
JOUR 410/810
Prereqs: JOMC 130-134 and JOUR 201.
Designing elements of news presentation, including newspapers, magazines, and web sites.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Laws, regulations, and practices by which federal, state, and local government enhance or retard access to information about the executive, legislative, and judicial branches.
Credit Hours: 3
Max credits per degree: 3
Course Format: Lecture 3
Course Delivery: Classroom, Web
JOUR 446/846
Create and present news and information of particular interest to Lincoln's growing refugee communities. The stories students report will be presented on the Nebraska Mosaic website (www.nemosaic.org), and they may also be repurposed as part of printed newsletters or video projects distributed on DVD.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
ACE Outcomes: 10
Prereqs: JOUR 348 and permission code.
JOUR 448 is for four students from a previous Real World I class who are chosen to participate in a fellowships at the Omaha World-Herald newspaper.
Fellowship at the Omaha World-Herald newspaper.
Credit Hours: 3
Course Format: Field
Course Delivery: Classroom
JOUR 450
Prereqs: JOMC 130-134, and JOUR 302 or BRDC 371.
Producing a multimedia news product.
Credit Hours: 3
Course Format: Lecture 5
Course Delivery: Classroom
ACE Outcomes: 10
JOUR 467/867
JOUR 467/867 is open only to students seeking a 7-12 journalism teaching endorsement.
Problems and procedures involved in producing school newspapers, yearbooks, literary magazines, and radio and/or video projects.
Credit Hours: 3
Course Format: Lecture 3
Course Delivery: Classroom
Prereqs: JOUR 404.
Research and then visit a selected country and produce a multimedia story dealing with an emerging country in which there is need. Spend eight weeks conducting story research on campus then travel to the country either during winter break or in May. Spend three weeks in the country while working on the story then finish writing and editing after returning to Nebraska.
Credit Hours: 1-3
Max credits per semester: 3
Max credits per degree: 6
Course Format: Field 1, Lecture 2
Course Delivery: Classroom
JOUR 491/891
12 hours max special topics hours at all levels (100, 200, 300, 400) per degree
Topics vary each term.
Credit Hours: 1-4
Max credits per degree: 12
Course Format: Lecture
Course Delivery: Classroom, Web
Prereqs: Permission code.
Journalism-related internships, paid or unpaid, will provide students with an opportunity to enhance their professional skills while contributing meaningful work and expanding their career networks.
Credit Hours: 1-3
Max credits per degree: 3
Course Format: Field
Course Delivery: Web
This course has no description.
Credit Hours: 1-24
Max credits per degree: 24
Course Format: Independent Study
Course Delivery: Classroom
JOUR 497/897
Prereqs: Complete all required 100-level courses and JOUR 201, JOUR 202 and JOUR 302.
Contact instructor for application.
The Nebraska News Service functions as a statehouse news bureau for client news organizations throughout the state, generating original spot news and enterprise stories as well as responding to specific story requests from news service clients.
Credit Hours: 1-6
Max credits per semester: 6
Max credits per degree: 6
Course Format: Field 10, Lecture 2
Course Delivery: Classroom
ACE Outcomes: 10
JOUR 499H
Prereqs: Good standing in the University Honors Program or by invitation; candidate for degree with distinction or high distinction or highest distinction in the College of Journalism and Mass Communications.
JOUR 499H is 'Letter grade only'.
This course has no description.
Credit Hours: 1-4
Max credits per degree: 4
Course Delivery: Classroom
Prereqs: Senior standing; JOUR major; candidate for degree.
All seniors must complete an exit interview to remain eligible for graduation. JOUR 98 uses Blackboard. JOUR 98 is 'Pass/No Pass only'.
Appropriate career-related announcements, activities, and responsibilities.
Credit Hours: 0
Course Format: Independent Study
Course Delivery: Classroom, Web

Attention

This is the site for old bulletin data. Please head to UNL's Course Catalog for updated course and program information.

Attention

This is the site for old bulletin data. Please head to UNL's Course Catalog for updated course and program information.