Business Administration Marketing
|Degree Offered:||Bachelor of Science in Business Administration|
|Hours Required:||120 hours for degree (21 hours for the major)|
|Minimum Cumulative GPA:||2.5 for graduation|
|Minor Available:||Yes-for CBA students only|
COLLEGE: Business Administration
DEGREE OFFERED: Bachelor of Science in Business Administration
HOURS REQUIRED: 120 hours for degree (21 hours for the major)
MINIMUM CUMULATIVE GPA: 2.5 for graduation
MINOR AVAILABLE: Yes-for CBA students only
Chair: A. Dwayne Ball
Professors: Carlson, Gentry, Sohi
Associate Professors: Ball, Kumar, Saini
Assistant Professors: Eilert, Hyodo, Maciel, Shi, Zhao
Associate Professor of Practice: Simon
Assistant Professors of Practice: Khan, Mardesen, McLeod, Welton
The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.
Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.
All students, regardless of their major or interests in the College will take MRKT 341 Marketing as part of the Business Core Intermediate requirements.
- In addition to the College Degree Requirements, students will complete 21 hours of course work for the major.
- As noted in the College Degree Requirements section, all course work for the major must be taken for a grade.
- MRKT 399/ MRKT 499 may not count toward the major or minor in marketing.
Specific Major Requirements
Business Core Advanced–Major (BCA-M)
Requirements for students interested in pursuing the bachelor of science degree with a major in marketing will complete 21 hours of marketing course work (plus MRKT 341 for the Business Core Intermediate requirement) for the Business Core Advanced–Major (BCA-M):
6 required hours selected from:
MRKT 442 Marketing Management (capstone requirement for the marketing major taken during the final semester in the program. Refer to course description for other specific course prerequisites.)
15 additional hours of marketing to be selected from the following courses:
MRKT 257 Sales Communication
MRKT 347 Marketing Communication Strategy
MRKT 357 Advanced Professional Selling
MRKT 425 Retailing Management
MRKT 426 Services Marketing
MRKT 428 Sports & Event Marketing
MRKT 441 Digital Marketing & Electronic Commerce
MRKT 443 Consumer Behavior: Marketing Aspects
MRKT 446 Quantitative Analysis in Marketing
MRKT 449 Marketing Communication Campaigns
MRKT 453 International Marketing
MRKT 457 Customer Relationship Management
MRKT 458 Sales Force Management
MRKT 460 Key Account Selling
MRKT 490 Special Topics in Marketing
- MRKT 399 may not be used toward the major
- As part of the Business Core Intermediate (BCI) requirements, marketing majors may substitute MRKT 350 for the SCMS 350 requirement.
- Note that although only one of MRKT 345 or MRKT 350 or MRKT 355 is required, a student may elect to take all, one as required and the other two as part of the 15 hours of marketing electives.
- The marketing curriculum specifies that MRKT 442 cannot be taken until MRKT 341, MRKT 345, MRKT 350, or MRKT 355 and 6 hours of marketing electives have been completed. This is the capstone requirement for the marketing major and should be taken during the final semester in the program.
While not required, students majoring in marketing may choose to pursue three different options and have these minors declared to pursue the course options. Course work will count toward the FREE ELECTIVES section in the College degree requirements.
Advertising Emphasis requirements (12 hours)
JOMC 130 Introduction to Design Thinking1
ADPR 151 Introduction to Advertising & Public Relations3
ADPR 283 Strategy Development for Advertising & Public Relations3
(ADPR 283 must be completed before taking any of the 300- or 400-level courses.)
One course from ADPR (300 or 400 level)3
Select two courses from the following:2
JOMC 131 Visual Communication Core Modules I (1 cr)
JOMC 132 Visual Communication Core Modules II (1 cr)
JOMC 133 Visual Communication Advanced Modules (1 cr)
NOTE: Marketing majors must have the prerequisites for courses in ADPR and JOMC.
Marketing majors may minor in Textiles, Merchandising and Fashion Design by choosing either a Merchandising Track or a Merchandising/Design Track.
Merchandising Track requirements (15 hours)
TMFD 206 Textiles3
TMFD 213 Merchandising I: Textile & Apparel Industry3
TMFD 313 Merchandising II: Merchandise Buying & Control3
Select two courses from the following:6
TMFD 405 Advanced Textiles (3 cr)
TMFD 407 History of Costume (3 cr)
TMFD 408 History of Textiles (3 cr)
TMFD 413 Merchandising III: Textiles & Apparel Merchandise Development & Retail Strategies (3 cr)
TMFD 422 International Textile & Apparel Sourcing (3 cr)
Merchandising/Design Track requirements (24 hours)
TMFD 144 Introduction to Design Theory & Criticism3
TMFD 145 Color Studio: Theory & Practice3
TMFD 146 Visualization Studio3
TMFD 206 Textiles3
TMFD 213 Merchandising I: Textile & Apparel Industry3
TMFD 313 Merchandising II: Merchandise Buying & Control3
TMFD 314 Textiles & Apparel Merchandising & Promotion3
TMFD 413 Merchandising III: Textiles & Apparel Merchandise Development & Retail Strategies3
Refer to: Tracks/Options/Concentrations/Emphases Requirements.
ADDITIONAL MAJOR REQUIREMENTS
Enrollment in upper-level marketing courses requires completion of MRKT 341 as well as other prerequisites. Refer to course descriptions for specific course prerequisites.
C- and D Grades
Same as College grade rules.
Pass/No Pass Limits
Same as College Pass/No Pass limits.
Same as College GPA requirements.
Course Level Requirement
MRKT 442 Marketing Management is the capstone requirement for the marketing major taken during the final semester in the program. Refer to course description for other specific course prerequisites.
REQUIREMENTS FOR MINOR OFFERED BY DEPARTMENT
The marketing minor is available to College of Business Administration students only. The college requires that 75% of the course work for the minor will be completed at UNL.
Marketing course work used for this minor cannot be double counted toward business core foundation (BCF) intermediate (BCI) or advanced-major (BCA-M; BCA-A) degree requirements, for another major, nor any other business minor requirements.
To fulfill the requirements for a marketing minor, students must complete:
- Twelve (12) graded hours of 300/400-level marketing course work.
- All course work for the minor must be taken for a grade (no Pass/No Pass).
- MRKT 399 may not be used toward the minor (or major).
The marketing department requires and enforces that specific prerequisite requirements be completed by the first class meeting. Concurrent registration in a class that is a prerequisite for another class is not allowed. Transfer credit assumes that the prerequisites have been transferred to UNL and appear on the transcripts.
The marketing department reserves the right to administratively drop students who do not attend the first class meeting and/or who do not have the appropriate prerequisites for any marketing class.
The entrance requirements for the College of Business Administration are the same as the UNL General Admission Requirements.
Admission Deficiencies/Removal of Deficiencies
Students admitted to the College of Business Administration with core course deficiencies are advised to remove these deficiencies as soon as possible.
College-level course work taken to remove deficiencies MAY NOT be used to meet degree requirements in CBA.
College Degree Requirements
Professional Enhancement Program (PrEP) (4 hours)
Designed to develop professional, confident and polished students for lifelong career success, the PrEP program consists of four required one hour courses. These courses are labeled BSAD 111, BSAD 222, BSAD 333, BSAD 444 and are offered across the four year curriculum. Raikes students complete this requirement as a part of their other courses.
College General Education Requirements
The curriculum requirements for the College consist of course work in three areas.
All course work (except electives and where otherwise noted) must be taken for a grade.
The three areas include the following:
Non-Business Requirements (NBR)
– Which consist primarily of College and University ACE (Achievement-Centered Education) course work
– Foundation (BCF), which also includes ACE 6 & 8.
– Intermediate (BCI)
– Advanced-Major (BCA-M)
– Advanced-Capstone (BCA-C), (ACE 10)
Non-Business Requirements (NBR)
(Most of the ACE requirements)
Eight Courses (normally 24-26 hours)
All students in the College of Business Administration will take the following non-business courses (unless otherwise noted).
- While NBR 1, 2, 7 and 8 identify specific ACE options to choose from or identify an ACE course specifically required for the College, NBR 3, 4, 5, and 6 allow students to select courses according to their personal interests (and meet ACE 4, 5, 7, and 9).
- Most students will take course work to fulfill these requirements during the freshman/sophomore year. However, if hours are still needed during the junior/senior year, there may also be options to ‘double count’ course work for NBR 3 (ACE 4) and/or NBR 6 (ACE 9) toward the major (BCA-M) or a minor. This is likely to be of most benefit to ‘transfer-in students’ due to the nature of the program and when ACE requirements are traditionally taken.
All course work for NBR must be taken for a grade.
NBR 1: Written Communication (ACE 1)
Choose ONE of the following:
ENGL 150 Writing: Rhetoric as Inquiry
ENGL 151 Writing: Rhetoric as Argument
Students should refer to the course descriptions to select the one course best suited to individual interests. While several communication courses can be selected to fulfill the university ACE 1 outcome, one of the above is a specific requirement for the College of Business Administration and will fulfill both requirements with one course.
NBR 2: Mathematical, Computational, Statistical or Formal Reasoning Skills (ACE 3)
Choose ONE of the following:
MATH 104 Applied Calculus (3 cr)
MATH 106 Calculus I (5 cr)
Any advanced calculus course above the 106 level
Notes regarding the selection of course work for NBR 2 (ACE 3):
- Credit cannot be given for both MATH 104 and MATH 106. Students must determine the appropriate course early in their program.
- A first semester student’s score on the Math Placement Exam will determine eligibility for MATH 104 or 106. The student should select between these classes based on the following sets of circumstances.
- Actuarial Science majors MUST take MATH 106 (or a higher-level calculus).
- Actuarial science majors will also take MATH 107 (4 cr) and MATH 208 (4 cr) and CSCE 101 & CSCE 101L (4 cr).
- RAIKES students MUST take MATH 106 (or a higher-level calculus)
- MATH 106 (or higher calculus) is strongly encouraged for those students considering graduate school, accounting majors and finance majors.
- While several courses can be selected to fulfill the university ACE 3 outcome, one of the above is a specific requirement for the College of Business Administration and will fulfill both requirements with one course.
- Freshman students who place below Math 104 on the Math Placement Exam may want to consider summer school in order to maintain their sequence of courses.
Math Placement Exam (MPE)
Students admitted to the College of Business Administration are required to take a Math Placement Examination prior to enrolling in the college math requirement of MATH 104 or MATH 106 (or higher math).
- The results of this examination determine which math course students will enroll in their first semester on campus.
- The Math Placement Exam may be retaken if a student feels that they can test into a higher level course.
- Students lacking sufficient high school preparation in math may need to enroll in equivalent high school preparatory courses, as will be determined by the MPE.
- Preparatory courses should be taken as soon as possible to avoid future sequencing problems.
- Additional information about the exam can be found at www.math.unl.edu.
Whether required to enroll in preparation course work first, as indicated on the MPE (MATH 100A, MATH 101 and/or MATH 103), or in one of the required courses, it is critical to begin MATH the first semester on campus.
NBR 3: The Study of Scientific Methods and Knowledge of the Natural and Physical World (ACE 4)
Choose one course from ACE 4 Certified Courses. (Course credit will vary between 3-4 credit hours.)
- ABUS majors – NBR 3 (ACE 4) – AGRI 115, AGRO 131, ENTO 115, MSYM 109, NRES 108, PLPT 110 may be taken to fulfill the science requirement (NBR 3–ACE 4) as well as a requirement for the major (BCA-M).
NBR 4: Study of Humanities (ACE 5)
Choose one course from ACE 5 Certified Courses.
- IBUS majors – NBR 4 (ACE 5) – FREN 301, FREN 302; RUSS 301, RUSS 302, RUSS 482, RUSS 483; SPAN 305, SPAN 314, SPAN 315, SPAN 331 can be taken to fulfill NBR 4–ACE 5 as well as a requirement for a language minor.
NBR 5: Study of the Arts to Understand Their Context (ACE 7)
Choose one course from ACE 7 Certified Courses.
NBR 6: Global Awareness or Knowledge of Human Diversity Through Analysis of an Issue (ACE 9)
Choose one course from ACE 9 Certified Courses.
Students enrolling for their first semester with junior standing (or more), will see that the list of approved courses includes a few business courses. While this section is labeled “non-business requirements,” students may elect to enroll in one of the business courses to fulfill the ACE 9 requirement as long as prerequisites are completed (which are generally reserved for juniors or seniors). Work closely with your advisor to bring this to their attention and to question how this course may potentially satisfy other degree program requirements, including the major. The options include:
- ACTS majors – must complete an International Business Course as part of the degree requirements. Actuarial science majors may choose to take ECON 321 International Economics to fulfill the IBCR as well as the global awareness requirement (NBR 6–ACE 9).
- ABUS majors – AECN 346, AECN 367, AECN 420, AECN 425, AGRI 282, ENSC 110, HORT 200, may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major.
- BSAD majors – ECON 321, MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (ECON 321 and MNGT 414 are also IBCR course options).
- ECON majors – ECON 321 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (ECON 321 is also an IBCR option).
- IBUS majors – ECON 321 or MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) as well as a requirement for the major. (Both are also IBCR options).
- MNGT majors – MNGT 365, MNGT 414 may be taken to fulfill the global awareness requirement (NBR 6–ACE 9) and may be able to fulfill a requirement for the major/minor depending on the option selected. (MNGT 414 is also an IBCR option).
- An alternative to the above options is allowance of the course to count for NBR 6–ACE 9 and the associated minor—but only one or the other (major OR minor).
In any of the above instances where a double counting is an option, only 3 hours of credit are awarded; student will still need to meet the 120 hours for graduation. Any course that is used for both an ACE requirement and a first major requirement is not allowed to be used towards the completion of the 300/400 Upper Level Requirement.
NBR 7: Business Communication (ACE 1)
BSAD 220 Business Writing
- This is a business writing course with sophomore standing and either ENGL 150 or ENGL 151 as a prerequisite. While it is also an ACE 1 course, as is ENGL, BOTH ENGL and BSAD 220 are specific requirements for the College of Business Administration.
- RAIKES students will complete RAIK 287H and RAIK 288H instead of BSAD 220.
NBR 8: Oral Communication Skills (ACE 2)
MRKT 257 Sales Communication
COMM 286 Business & Professional Communication
- Due to the importance of this requirement to the business curriculum, the college recommends taking this course on campus.
- Sophomore standing is a prerequisite to enroll in COMM 286; and while several other courses may be selected to fulfill the university ACE 2 requirement, COMM 286 or MRKT 257 is a specific requirement for the College of Business Administration.
- RAIKES students will complete RAIK 187H and RAIK 188H instead of COMM 286 or MRKT 257.
NOTE: In the selection of course work for any of the above NBR’s, prerequisites, when stated anywhere in this bulletin, means course work MUST BE COMPLETED to enroll in the class. Concurrent enrollment in any identified prerequisite(s) is NOT permitted unless so indicated in the course description.
Business Core – Four Sections (approximately 62-74 hours)
- Business Core Foundation (BCF) – 18 hours (1 hour not applicable toward 120 hours)
- Business Core Intermediate (BCI) – 20 hours
- Business Core Advanced–Major (BCA-M) (hours vary from 21-33 hrs)
- Business Core Advanced–Capstone (BCA-C) (3 hours + 0 hour assessment)
The foundation and intermediate courses are designed to expose students to the various business disciplines. The advanced courses are those courses identified for each of the nine majors, and the capstone course is taken the final semester of the program. All course work for the Business Core (except where noted differently), must be taken for a grade.
Business Core Foundation (BCF) – Eight Courses (18 hours)
All students in the College of Business Administration will take the following courses (unless otherwise noted).
RAIKES students will complete a different series of course work for the Business Core Foundation:
- Foundation: RAIK 181H, RAIK 182H, RAIK 282H, ACCT 202 & ECON 215
- Leadership Series: RAIK 185H, RAIK 186H, RAIK 285H, RAIK 286H
- Computer Science Foundation: RAIK 183H, RAIK 184H, RAIK 283H, RAIK 383H
BCF 1–BSAD 111 Professional Enhancement I (1 hr)
- 1-credit-hour course (offered Pass/No Pass only).
- Required of all new freshmen.
- An active exploration, examination, and pursuit of fundamental concepts and principles of leadership development and how they relate to all fields within business administration. Also covered is a broad orientation to all domains of business administration, including activities, assignments, and exercises.
- Take this course as a freshman (preferably first semester).
- BSAD 111 is waived for Chancellor’s Leadership, Raikes, and transfer students who have completed 27 hours.
BCF 2–BSAD 150 Business Computer Applications (1 hr)
- 1-credit-hour course (offered Pass/No Pass only).
- Hour not applicable toward 120 hours for degree.
- Take second semester of freshman year OR first semester of sophomore year.
- Required basic-skills computer course, use Access, Microsoft Word, PowerPoint, and Excel.
- Advanced computer applications students may wish to “test out” via the Credit by Exam option instead of taking the class. Refer to the BSAD 150 website for additional information.
- RAIKES students do not need to complete this requirement.
ACCT 201 Introductory Accounting I
- Sequential; take ACCT 201 first
- Prerequisite: Sophomore standing, 2.5 cumulative GPA; or freshman standing with completion of MATH 104 with a grade of C or better, and a 2.5 cumulative GPA earned in 14 hours of UNL credit
ACCT 202 Introductory Accounting II
- Sequential; take ACCT 202 following completion of ACCT 201
- Prerequisite: Sophomore standing; or freshman standing with completion of MATH 104 with a grade of C or better; grade of C or better in ACCT 201; 2.5 cumulative GPA
- Grade of C or better in prerequisites is normally required for accounting courses
ECON 211 Principles of Macroeconomics
- Not sequential
- Prerequisite: Completion of 12 hours of UNL course work
- RAIKES students will satisfy their ACE 8/6 requirement with RAIK 182H/BSAD 182H & RAIK 282H/BSAD 282H
ECON 212 Principles of Microeconomics
- Same as above
BCF 5–ECON 215 Statistics (ACE 3) (3 hrs)
- Prerequisites: Sophomore standing; MATH 104/MATH 104H or MATH 106/MATH 108H; BSAD 150; 2.5 GPA
- Must take ECON 215 (not STAT 218 nor EDPS 459 nor CRIM 300 nor SOCI 206)
- Actuarial science majors MUST take STAT 380 instead of ECON 215; will also take STAT 462 and STAT 463
BCF 6–BSAD 222 Professional Enhancement II (1 hr)
- 1-credit-hour course (offered Pass/No Pass only)
- Prerequisites: Majors in College of Business Administration; Sophomore standing; 2.5 GPA.
- Take this course as a sophomore.
Business Core Intermediate (BCI) – Eight Courses (20 hours)
- Prerequisites for the BCI courses include MATH (NBR2), ACCT 201, ACCT 202, ECON 211, ECON 212, ECON 215 and a 2.5 GPA
- Required of all business students regardless of major (except where noted under individual courses)
- RAIKES students will take RAIK 281H and RAIK 381H in place of FINA 361, SCMS 331, and SCMS 350. They will also take RAIK 341H in place of MRKT 341.
- In addition to differences noted above, RAIKES students will also complete:
- Design Studio courses: RAIK 301H, RAIK 302H, RAIK 401H, and RAIK 402H
- Computer science electives: 6 hrs from the following: CSCE 378, CSCE 475, CSCE 476, RAIK 384H (which may be taken Pass/No Pass)
- Enrollment in BCI normally occurs during the sophomore and junior year
- All course work must be taken for a grade
- Sequence with the following recommendations/restrictions:
- Plan complete sequence of intentions to take BCI (and necessary prerequisites) to remain on schedule for graduation
- Enroll in courses most applicable to your major as soon as possible, particularly MRKT or FINA and SCMS, to stay on sequence for major.
- There are exceptions to these requirements for specific majors (ACCT, MRKT, ACTS). Please note those exceptions.
- If transferring, a maximum of 3 hours may apply with further restrictions on applicability to not exceed the 75% rule.
- See the links for each course to know the specific prerequisites and course descriptions.
BLAW 371 Legal Enironment
BCI 2 – SCMS 350 Introduction to Management Information Systems or MRKT 350 Introduction to Marketing Information Systems
- MRKT and ABUS majors may choose to take MRKT 350, which carries an additional prerequisite of MRKT 341.
- RAIKES students will take RAIK 281H in place of SCMS 350.
BCI 3 – FINA 361 Finance (3 hrs)
- Actuarial science majors will take FINA 461 instead of FINA 361.
- RAIKES students will take RAIK 381H in place of FINA 361.
BCI 4 – MRKT 341 Marketing (3 hrs)
BCI 5 – SCMS 331 Operations & Supply Chain Management (3 hrs)
BCI 6 – MNGT 301 Principles of Management (3 hrs)
Professional Enhancement Program – Upper level
PrEP–BSAD 333 Professional Enhancement III (1 hr)
- 1-credit-hour course (offered Pass/No Pass only).
- Prerequisites: Majors in College of Business Administration; 2.5 GPA; BSAD 222.
- Take this course as a junior (preferably first semester).
PrEP–BSAD 444 Professional Enhancement IV (1 hr)
- 1-credit-hour course (offered Pass/No Pass only).
- Prerequisites: Majors in College of Business Administration; 2.5 GPA; Senior standing or by permission.
- Take this course as a senior (preferably first semester) or junior (preferably second semester).
Business Core Advanced-Major (BCA-M) – (21-33 hours)
Students may pursue and reference specific major requirements by clicking on the major: accounting, actuarial science, agribusiness, business administration, economics, finance, international business, management, marketing, or suppy chain management.
- Course work for the major requires completion of specific, required courses of the department, along with other guidelines.
- Refer to the major page for a listing of requirements.
- Careful and advanced planning is necessary as some courses for the major may not necessarily be available every semester and classes for the major are limited in the summer sessions. .
- ALL course work for the major must be taken for a grade (no Pass/No Pass).
- Students may be able to take their International Business Course Requirement (IBCR) as part of their major.
- Although a 2.5 GPA may not be required to take these courses, a 2.5 is required to apply for graduation; thus, students are expected to maintain this level throughout their collegiate career.
- Sequencing of classes is critical, particularly for agribusiness, actuarial science, and international business; plan the major courses well in advance of enrollment.
- By this point in time, the curriculum was designed for ACE (except ACE 10) to have been completed through other course work. If missing an ACE 4 or 9, there may be options through the major to fulfill both requirements.
- A maximum of 3 hours of course work may transfer if the 75% rule has not been exceeded. Further restrictions may apply.
Business Core Advanced-Capstone (BCA-C) – Two Courses (3 hours)
BCA-C 1 – MNGT 475 Business Policies & Strategies (ACE 10) (3 hrs)
- Reserved for graduating seniors, this course requires the Business Core Foundation (BCF) and Intermediate (BCI) course work to be completed for enrollment. BLAW 371 or BLAW 372 may be completed concurrently. Actuarial students may take FINA 461 concurrent with MNGT 475.
- A capstone course integrating business concepts covered throughout the program.
- Course MUST be taken at UNL and taken for a grade (no Pass/No Pass).
BCA-C 2 – BSAD 98 Senior Assessment (0 hrs)
- A 0 credit-hour seminar required of ALL CBA graduating seniors.
- Taught via Blackboard – all components must be completed to a satisfactory level to graduate.
- Major Field Test required as part of assessment, which must be passed to graduate.
Electives – Hours vary to meet 120 hour minimum to graduate
Electives round out the rest of the 120 hour curriculum where students have the option to choose courses toward a second major, a dual degree, a minor (or two); or, students can simply select courses of personal interest.
- Some hours may need to be additional business course work (to meet the requirement that 60 hours of course work be in business). This requirement will vary by major.
- There may be a need to enroll in an international business course requirement (IBCR) if not taken as part of the major or for the business elective(s) requirement.
- A minimum of 12 hours of 300/400 upper-level course work beyond the business core is required for most majors to ensure depth is achieved through enrollment in elective hours. See 300/400-level Elective Requirement below for additional information.
In addition to the Foundation, Leadership, and Computer Science Foundation courses listed earlier, RAIKES students will also complete the following courses as part of the degree requirements:
- Raikes Design Studio Courses (must be taken for a grade): RAIK 301H, RAIK 302H, RAIK 401H, RAIK 402H (ACE 10)
- Raikes Computer Science Electives: Choose 6 hours from: CSCE 378, CSCE 475, CSCE 476 or RAIK 384H (can be taken Pass/No Pass)
If not completed through the other area requirements, any remaining ACE requirements will need to be completed as required electives.
- In a 21-hour major, students will average 32 hours of elective credit; 2nd major options and/or minors may be appropriate to consider for elective hours.
International Business Course Requirement (IBCR)
- The international business course requirement (IBCR) is to broaden the student’s international perspective.
- Each student, excluding accounting majors, must include one course which emphasizes an international perspective.
- Actuarial Science majors are encouraged to take FINA 450 if they have not met this requirement with completion of NBR 6 – ACE 9 with ECON 321 or MNGT 414.
- The IBCR must be taken for a grade.
The course must be chosen from the following approved list of International Business Course Requirement (IBCR) courses. Many of these courses have prerequisites. Some are restricted for education abroad and others may only be offered once a year. Thus, you are advised to plan ahead in scheduling this requirement into your program.
BSAD 491 International Studies in Business and Economics (1-15 hrs)
- Available only to students studying abroad for which there is no UNL equivalent course.
- Available also for the Senshu, Japan, CIMBA Italy, and for the China Education Abroad Programs.
- Senshu program students may apply 3 hours towards electives in the FINA, MNGT, or MRKT major; 6 hours applicable for BSAD or IBUS major/minor.
- BSAD 491 credit from any other study abroad program should be based on course topics directly associated with a specific major in MNGT, MRKT or FINA, and may need department consent. Students should visit with an academic advisor for assistance.
ECON 422 International Finance
ECON 423 Economics of the Less Developed Countries
ECON 440 Regional Development
FINA 450 International Financial Management
SCMS 459 Global Information Systems
MRKT 453 International Marketing (prerequisite requires completion of 6 hours of MRKT course work)
SCMS 439 Global Sourcing & Distribution
Although the following courses may also be used to fulfill requirements in the international business major/minor/IBCR, students should be aware that they are not necessarily offered on a consistent basis.
ECON 323 The Economic Development of Latin America
ECON 388 Comparative Economics Systems
ECON 487 Economies in Transition
If planned carefully, the IBCR course can count in two places. It is not an extra 3 hours of credit, but rather, is 3 hours embedded within other requirements. If selected carefully, it can also count for 3 hours of credit in the major (i.e. MRKT 453 counts for MRKT elective in MRKT major and would count for the IBCR; FINA 450 counts for FINA elective in FINA major and would fulfill the IBCR as well; etc.). On the other hand, if course work for the major is already determined by personal choices, the IBCR can count in electives, and more specifically, for one of the ‘business’ electives needed for most majors. If not planned carefully this requirement can mean that the student will need to take an additional three hours of credit.
300/400 Upper-level Requirement
As part of the degree requirements, all students must complete a certain number of 300/400 level courses. Most of these courses will be completed in the Business Core but some majors will require additional hours from outside of the Business Core. With a "standard" 21 hour major 12 additional hours will be required.
This can be business or non-business course work.
- Business course work from the Business Core Intermediate (BCI), Business Core Advanced-Major (FIRST Major) or Business Core Advanced-Capstone may NOT be used to fulfill this requirement with exceptions noted below:
- If more than 21 hours of course work for the major are taken at the 300/400-level and of those hours, course work is not being double counted toward the NBR and major, the additional 300/400-level hours can be used to fulfill the 300/400-level requirement. You will need to consult your Degree Audit to determine your requirements.
- BSAD majors will complete a 24 hour major and only need to complete 9 upper level hours.
- FINA majors, will take between 24 and 27 hours for their major; consult the major section in this document or your Degree Audit to determine how many hours will double count for this requirement. This will depend on which option you select for the major.
- Actuarial science, agribusiness majors, international business majors and RAIKES students do not need to meet this requirement due to the additional hours at the 300/400 level required for the major/program.
- Business Core Advanced-Major course work used for a SECOND major (if picked), or upper level graded course work selected for a minor MAY count.
- Non-business course work (NBR) taken at the 300/400 level may be double counted to fulfill this requirement if it is not being used to double count for the 1st major.
- No course may be taken on a Pass/No Pass basis unless it is business course numbered 398/399 credit. Only 3 hours of 398/399 is allowed for this requirement.
Business Course/Business Elective Hours
At a minimum, sixty (60) hours of business courses are required for the BSBA degree.
The required hours WILL VARY BY MAJOR, dependent on how requirements have been accepted and/or completed throughout the previous components of the program. While GENERAL MINIMUM guidelines by major are noted below, My Degree Audit will specify minimum business credit hour expectations for each student. You will generally see this addressed under the ELECTIVE section (BUSINESS ELECTIVES) on My Degree Audit.
- ACCT, ECON, MRKT majors – 3 hours of business electives
- BSAD – no additional business course work as your major consists of 24 hours of business course work
- ACTS – no additional business course work as your major consists of 28 hours of business course work
- FINA – no additional business course work as your major consists of 24-27 hours of business course work. UNLESS you select AECN 495A under the Banking and Financial Institutions options, and then you will need 3 hours of business electives.
- ABUS and RAIK – no additional business course work required due to intent of major as being ‘business-related’ course work.
- Additional hours may be required if there is a variation in hours for NBR, BCF, BCI or BCA, or if there is a violation of the 75% rule, the 15 hour rule, etc.
Course work must be taken for a grade except for 398/399 options where grades are generally not permitted
Foreign Languages/Language Requirement
Other than meeting the minimum requirement for admission to the University, the College does not require any additional work in foreign languages. Students, however, are always encouraged to take language courses.
Minimum Hours Required for Graduation
A minimum of 120 semester hours of credit is required for graduation; more may be necessary if specific degree requirements have not yet been completed. Most students will graduate with 121 hours as BSAD 150 is not applicable toward degree requirements.
C- and D Grades
While students may earn grades of C- or D, there are restrictions and recommendations for such grades and further enrollment options:
- Grade of C or higher is expected in prerequisite course to enroll in accounting courses
- A grade of C or higher is required in FINA 361 in order to take most upper level FINA courses
- Grade of C or higher required in other departmental higher-level sequencing courses (i.e. MATH 101 to take MATH 104, etc.). See course descriptions to determine enrollment restrictions.
- Minimum 2.5 cumulative GPA required to enroll in many business courses, ACCT 201, ACCT 202, ECON 215, FINA 361, BLAW 371, BLAW 372, MNGT 331, MNGT 350/SCMS 350, MNGT 301, MNGT 475, MRKT 341, MRKT 350.
- Grades of C- or lower can be removed by retaking the course at UNL or within the University system (UNK, UNO).
- Grades of C or better are required to transfer courses from other institutions.
- Academic bankruptcy options may be considered for students who have one or two semesters of poor performance.
Pass/No Pass Limits
The Pass/No Pass option is designed for students who want to study areas or topics in which they may have minimum preparation. If used for this purpose, the option can enrich the student’s academic experience without lowering the student’s grade point average. Several restrictions apply when considering the Pass/No Pass option:
- BSAD 111, BSAD 222, BSAD 333, BSAD 444 and BSAD 150 are offered only as Pass/No Pass. All are required and BSAD 150 does not count toward the 120 hours required for the degree
- Students may apply no more than 6 hours of elective credit using the Pass/No Pass option (excludes BSAD 111, BSAD 150, BSAD 222, BSAD 333, BSAD 444).
- No student in any College enrolled at the University of Nebraska–Lincoln may take business courses in the College of Business Administration using the Pass/No Pass option.
- College of Business Administration students may NOT take course work to satisfy ACE requirements, the International Business Course Requirement (IBCR), nor any required business course work, including the major and minor, using the Pass/No Pass option.
- Students majoring in actuarial science through the College of Business Administration may NOT take any math, actuarial science, or required courses using the Pass/No Pass option.
- Students taking courses to fulfill the requirements of a minor in an area of study outside the College of Business Administration are subject to CBA rules restricting use of the Pass/No Pass option if courses in their minor are used to meet ACE or any college-specific requirements.
- Students seeking any minor outside the College should verify rules applying to minimum grade expectations and Pass/No Pass options with the advisor for their minor as additional restrictions may apply and they often vary.
- Students from UNO/UNK/UNMC and from other institutions are subject to the same restrictions listed here for UNL students.
Exceptions to the above rules are limited to the following and no other exceptions will be made.
- An independent study course (398, 399) may be taken in the College of Business Administration using the Pass/No Pass option with the permission of the instructor and the department chair but College of Business Administration students who qualify for this exception may use the independent study course (398, 399) only as elective credit.
- Advanced Placement grades of P and Credit By Exam grades of P will be accepted to fulfill degree requirements (with the exception of BSAD 150). These hours will not count against the 6-hour-maximum hours permitted.
- Students who travel abroad and return with “credit” rather than grades from the institution where they studied may use P grades to fulfill degree requirements. These hours will not count against the 6-hour-maximum number of hours permitted.
A 2.5 cumulative grade point average is required to apply for graduation, as well as a requirement for enrollment in ACCT 201 and ACCT 202, ECON 215, BLAW 371 and BLAW 372, FINA 361, SCMS 331, MNGT 301, MNGT 475, SCMS 350 or MRKT 350, and MRKT 341. In some instances, a specific grade is required in certain courses to continue with upper-level course work.
Transfer Credit Rules
See Maximum/Minimum hour restrictions under Course Exclusions and Restrictions
Course Level Requirements (Hour Requirement 300+)
In addition to the Business Core Intermediate and Business Core Advanced and Business Course Advanced Capstone requirements, business students must complete an additional 12 hours of 300/400-level course work in their program (not required for ACTS, IBUS, SCMS majors and RAIKES students). Students generally fulfill this requirement through their electives, but there may be a few upper-class students who can fulfill the requirement with the ACE course requirements. Twelve hours is based on a 21 hour major. The number is adjusted when there are larger majors.
At least 30 of the last 36 hours of credit must be registered for and completed in residence at the University of Nebraska-Lincoln.
Students electing to study abroad in their final semester are exempted for the hours earned abroad, but no additional hours may be transferred in the last 36 hours. This exemption requires filing a written appeal in the Undergraduate Programs office.
All students must fulfill the Achievement Centered Education (ACE) requirements. Information about the ACE program may be viewed at ace.unl.edu. Students may also use the Bulletin’s course search facility to search for ACE groups. Example: Enter ACE one in the search to generate a list of all possible ACE 1 courses. MyRed may also be used to search for offered ACE classes.
ACE Achievement-Centered Education—Ten Courses (normally 30 hours)
This is the university’s innovative, outcomes-focused general education component designed to enhance the undergraduate experience by providing broad exposure to multiple disciplines, complementing the major and helping students develop important reasoning, inquiry, and civic capacities.
Important rules to remember when selecting course work to meet this requirement:
- There are 10 ACE Student Learning Outcomes (SLO) and at least one course, equivalent to 3 credit hours, must be taken for each of the 10 SLO’s.
- Up to three ACE Student Learning Outcomes (SLO), 4-10, may be satisfied by work in one subject area;
- ACE SLO’s must be satisfied by work in at least three subject areas;
- No ACE course may satisfy more than one ACE SLO in a student’s program;
- If an ACE course addresses two ACE SLO’s, the student decides which one of the two outcomes the course will satisfy in that student’s program. (My Degree Audit will make an automatic decision based on first course taken; first SLO needed.)
- As part of the college requirements of non-business and business courses, many courses will also work for ACE. Students should carefully review required course work with ACE options to make the best use of courses to fulfill both degree requirements as well as UNL ACE requirements.
Students (including transfer students) must follow the Undergraduate Bulletin in effect when they enroll in the College of Business Administration. Students who leave the college and return or those applying for ‘readmission’ to the College are subject to requirements in place at the time of their re-enrollment in the College.